U.s. Sneezes Canada Will Catch A Cold - 1914 Words

With Canada and the United States being neighbours, the common saying goes that â€Å"if the U.S. sneezes Canada will catch a cold†. When it came to the housing bubble both countries experienced marginally different outcomes. Canada was able to shield itself from the effects of the Financial Crisis due to its regulatory system, corporate governance and strong banking systems (Lynch, 2010). The Office of the Superintendent of Financial Institutions (OFSI) regulates the Canadian banks; the regulation is in accordance with the Bank Act of 1992 and is regularly updated to find ways to protect the banking system from falling (Lynch, 2010). The top six Canadian banks are tightly linked, and equipped to consolidate if one bank should fall (Lynch,†¦show more content†¦The premiums charged are risk adjusted and could be paid upfront or as an annuity. As of June 2015, the premiums will go up for Canadian mortgages with down payments lower than ten percent. The use LMIs and ot her depository insurances such as CDIC are crucial to the understanding of how the Canadian banking system is resistant to economic downturns. The use of protocols and regulations allow financial institutions to reduce their risk and guarantee the repayment of their loans (Saunders al, 2014). U.S. Perspective The banking system in the US deviates from Canada, the banks are regulated at the state level and therefore could never mimic the sophisticated banking structure of their neighbours (Saunders et al, 2014). There were many red flags early on that should have been questioned by the Federal Reserve. First of all, some of the worst practices in the housing market were in place and known to the public. Appraisers were overvaluing properties, banks were paying credit companies for the rating of their bonds and mortgage backed securitizes loosened their standards (Baker, 2008). This is the equivalence of taking the debt and moving it elsewhere with no worry of when and how the repayment would occur. The biggest red flag that was not addressed was the rapidShow MoreRelatedThe Clash Of Civilizations By Samuel Huntington1804 Words   |  8 Pagesvillages and towns performing genocide on Christian and Shia Muslims. This has led too strange partnerships and relationships that would not have bee n envisioned ten years ago, with the exception of Russia aiding in the affairs militarily alongside the U.S. and other United Nations representatives in Bosnia-Herzegovina in the late 1990’s. The Western world, Iran, Russia and Arab world nation states of Turkey, Jordan, and Syria are reeling from the actions of ISIL and all have taken military action, sometimesRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesAnalysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck, Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant

Chinua Achebe The Invention And Mastery Of Modern...

In her essay Chinua Achebe: The Invention and Mastery of Modern African Literature Emeka Aniagolu labels Chinua Achebe as â€Å"the single most important literary figure in modern African literature† (1). Aniagolu goes on to praise Achebe as â€Å"perhaps the most well-known, most widely read, most translated, and most widely respected modern African writer, novelist and polemical essayist†, especially considering he as been crowned as the inventor of modern African literature (1). The praise he has received and will continue to receive from critics is certainly not misdirected, as Achebe has indeed found a way to give voice to previously poorly documented individuals. By expertly crafting narrations to sound as though the narrator is speaking in†¦show more content†¦These anxieties are because of the misrepresentation that African figures (and other colonized and minority figures) often face when being written about by or for Western audiences. Aniagolu states the importance of writing an African novel as opposed to writing a novel about Africa, and indicates that Achebe’s experience in Africa no doubt helped him in writing this novel from the inside out. She mentions that â€Å"this distinction does not simply refer to a writers geographic location at the time of writing† however, â€Å"it refers concretely to historical, psychic, cultural, social and emotional location in consciousness, time and space† (2). Achebe was obviously very consciously aware of all of this when he decided to create the story of Okonkwo, and the lens through which readers would experience it. Things Fall Apart is narrated by an unknown third person who is able to provide insight into the thoughts of most of the characters. This voice appears in the beginning to adhere to tradition, however, in the closing of the book appears to have much more modern views. Critics have noticed this and tend to argue that this means there narrator could have switched into a different

Motivation letter for tourism free essay sample

I am hereby applying for entrance to the Master of International Tourism and Hospitality Management at James Cook University. First of all I would like to present some background information about myself. My name is Alvan. I was born on 8 June, 1985 and live in Baku, Azerbaijan. I graduated secondary school with Honorary degree and was accepted Bachelor of Journalism in the Baku State University. After graduated university I have been volunteer to Poland for 6 months and worked with mentally and physically disabled people. Now I am working as a Public relations adviser in the Ministry of Ecology and Natural Recourses of the Republic of Azerbaijan and same time carry out social activities as a One Young World ambassador in my country. I have different reasons for applying this program. One of the major reason is that at the beginning of the XXI century tourism started prospering sharply in Azerbaijan. Favorable natural and geographical conditions of Azerbaijan caused rapid development of tourism and additionally Azerbaijan started to host very serious international events. We will write a custom essay sample on Motivation letter for tourism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More than 100 tourism companies covering all regions of the republic are engaged in accommodation of foreign tourists and servicing local population with tourist services, and 149 hotels have been officially registered. Private treatment and resort centers with modern level were given for use in the regions suitable for tourism and recreation. The number of foreign tourists visited the republic growing rapidly. But the rapid development of tourism industry has led to a some negative impact on the environment, including the inefficient usage of natural resources. The first reason is for applying this programme my country needs professionals in area of the sustainable tourism development and planning and I am lack of academic background relating to sustainable tourism . I need education in this field. Second reason is that as I mentioned above Azerbaijan started to host international events and it brought about booming cultural tourism and increased demand for tourism event managers, tourism communications managers, tourism marketing managers and I want to be competent professional in this areas. My intense interest has focused on how to combine sustainable tourism, cultural tourism, event management, communications and marketing management as a whole to benefit tourism of my country. My purpose is to get profound knowledge and skills in Tourism and Hospitality management and apply all those abilities in my home country-Azerbaijan. I believe the experience of studying at James Cook University will crucially influence my prospects and help me to receive more and more acquirements in the field of Tourism. Because I detailed analyzed aims and structure of the Master of international Tourism and Hospitality Management at James Cook University and I thought that this program will develop my critical and analytical thinking and approach which might serve greatly to the touristic development and perspective of my country when I am back. The relation between my background and this course may seem far from each others, but considering the taken subjects and experience, they are closer than one could suppose. Therefore, I believe that good knowledge of English language and the practices in my job field will give me strong impetus towards assimilating the subjects and issues of the subjects to be studied. Taking these factors into account, I would like to state that by the help of this program I could expand my ability and even can force the limits to get more and deepen education on this field of study. Finally, I consider myself to be a worthy candidate your university because I am an ambitious, motivated, determined and zealous person who really very much hopes that I can do the best for the benefit of my country and at the same time become a worthwhile student to this university. Thank you for considering my application, I look forward to hearing a positive response from you! Sincerely yours, Alvan Abdulazizov

Napster Information Superhighway Robbery free essay sample

Sean Fanning had no Idea of the amount of turmoil that the creation of Anapest would cause. Full-length songs were being exchanged in a matter of minutes, and neither the artists nor the record companies were seeing a cent of it. With the widespread popularity of Internet file sharing the music population was divided. People either saw the program as a Godsend that would save them from wallet gouging CD prices or a new-aged form of robbery.From the money-hungry record company executive to the eleven year-old kid waiting forty minutes to download the attest EBB Mac hit, it seems that almost everyone has a stance on Anapest. The difficulty lies in appeasing all parties affected by the Internet file sharing. Though the record companies and others Interested In the financial aspect of music are reluctant to adapt, they will inevitably be forced to do so by the evolution of technology. We will write a custom essay sample on Napster: Information Superhighway Robbery? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The word Anapest originated as creator Sean Finings grade school nickname.It was a remark made In regard to Finings hairstyle and was meant to jilt his focus on the basketball game at hand. Since then Anapest had been his nickname. When Finings Internet file sharing program was launched in 1998 it Inherited the title. Fanning was enrolled at Northeastern University and was majoring in computer science when he created the program. He sought a challenge beyond his entry-level classes. Thus came the Idea for Anapest. Finings roommate had been using Internet technology quite frequently to download and play Amps (music files).The problem was that the sites he was using were unreliable and often out of date. After surveying several Internet users Vela chat rooms Fanning had collected enough information to begin work on his masterpiece. His idea was to have a program that searched for other users on the net that possessed MPH files. It would ask the user which files they wished to share with others and then would make those available for download. The program would survey the available files each time the user logged on, thus eliminating out of date links. Fanning wanted to see If he could turn his thoughts Into a reality.He left Northeastern with no intention of professionally developing the program, and was only interested in testing his new pilot program for efficiency and popularity. After sending the program to a few friend who continued to send It to other friends the bugs were worked out and Fanning was receiving nothing but positive response. With the help of his uncle, Fanning incorporated Anapest in May of 1999. The program took off from there. Office space was obtained for the corporate use, and Fanning moved out to California. Before its lawsuit induced downfall Anapest was simultaneously harboring over 800,000 users. Despite Its popularity, not everyone was thrilled with Anapest and other file sharing communities. Retail stores are not pleased with the introduction of file sharing programs. The music manager at Media Play In Enfield, CT states, I was reading in Billboard magazine that the record Industry has lost something Like 6 billion dollars on Internet file sharing already. That works out to like 100,000 dollars for this store alone. He also said that Media Play has made no official statement on Anapest and other sharing services. While they they do not own the music and only sell it.The ones who do own the music are the record companies and the artists themselves. The record companies have been the loudest voice of opposition and yet the most unwillingly to compromise. They say that the program enables users to violate copyright laws, and thus cut into profits. Under the law these companies are Justified. The Copyright Act of 1976 states that owners have five exclusive rights: 1. Only the copyright owner may reproduce or make copies of the work 2. Only the copyright owner may create adaptations of the work. 3. Only the copyright owner may distribute copies of the work to the public. . The copyright owner has the exclusive right to perform the work in public. 5. Only the copyright owner may display the work in public. Anapest violates all of these. Without exception every right of a copyright holder is infringed upon. The record companies do hold the legal copyrights to the work and re Justified in their claims, but fail to rouse any sympathy with the public. CD prices are utterly ridiculous. The suggested retail price of a compact disc has not dropped from its $19. 99 suggested retail price since they first came out. It is unbelievable.The devices to play them have declined tremendously over the past ten years, yet CD prices have been constant. Using personal experience as an example, I bought a CD player when I was in sixth grade. That was six years ago. The player cost me eighty dollars. Whenever we went for a ride in the car and I wanted to listen to my Smashing Pumpkins I had to hold the player in the air to keep it from skipping. The ones that had ESP. to prevent skipping were priced around $200. A few months ago I bought a player for forty dollars that I could elbow drop and it would not skip.The reason that the prices of CDC have not dropped is because of the tremendous greed of the record industry. When interviewing two experts in the field of music retail they were asked, Do you believe CD prices are two high? The response was an immediate and simultaneous YES! As technology ages the price normally declines due to improvements in production and availability. Consumers are turned off at the lack of cost deflation. The reason that price of CDC have not declined is because of the enormous avarice tax that the record industry puts on each disc.With prices as they are who would not turn to free music instead of highway robbery at the record store? Teenagers are not highly paid to run cash registers or wash dishes, and thus cannot afford to buy music at such a high cost. A person getting paid minimum wage would have to work for three hours in order to be able to buy a single CD, and often times they do not like the entire disc. They are only interested in a few good songs. A user can mix a variety of music onto one disc instead of having to Jockey the skip button through a twenty -dollar mistake. By escaping the unreasonable CD prices Internet file sharing is replenishing the emaciated bank accounts of music lovers across the country. Those who really suffer from Anapest and other file-sharing programs are newer bands. When a new band hits the airwaves it is uncertain whether they will have the appeal necessary to hold the fleeting attention span of the out of every CD. The first album an artist releases is not intended to make money, but to solidify their status as a legitimate entertainer. They are depending on people to buy their CD. Poor record sales are interpreted as a lack of popularity.With the introduction of Internet file sharing a variable has been created in the assessment process. A band could have huge popularity, yet their label would not know it because file exchanges are not reported. These new artists are the ones that need the sales the most, and often times do not produce them because their one good song can be downloaded from the Internet. Some musicians struggling to start feel that Anapest and other such programs are beneficial to their cause. The Internet is a fertile source of publicity. Many bands that have not been signed too major record label have difficulty in distributing their work.As a result of this bands such as Dispatch encourage their fans to use Internet file sharing. It assists in spreading the bands sound across the nation. This is one band that I found as a result of Anapest, and would not have otherwise. This is the beauty of the Internet. It is free publicity. Instead of having to spend thousands on promotion tapes countless hours posting flyers a website can go up and be much more effective. The young bands that are frustrated because their song is being downloaded instead of bought have a right to e mad.Their rise came before the MPH age and they most likely had to fight tooth and nail to get signed. There was no way to produce evidence that people were listening to their music as their track spun for three minutes in front of a big time record executive. If they had had a figure of how many people had downloaded the song off of the Internet, then they would have been able to present themselves more convincingly. The Internet can serve as a sounding board for young musicians. They can put a song out and monitor its success, and with that information make revisions or run to the record company.Aside from the small bands that have been newly introduced to the music industry, there are those bands that have already made it. They have been established in the music industry and are in solid contracts with their record labels. This gives them power that the small bands do not have. They can negotiate. Larger bands have the ability to demand more profit return off of each CD. If they have already had two platinum albums the companies know that the third will definitely sell, and therefore can afford to shell out more money because the risk of loss is not present. Being more popular band means more options in general.They have endorsement opportunities, the chance to play bigger venues, and endless merchandising options. All of these give bands such as Metallic and Limp Biz the edge over all of the smaller bands. The fact that Metallic and Limp Biz are both big name bands is virtually the only thing they have in common. Their views on Anapest are at opposite ends of the spectrum. One of the bands has embraced the new technology and resorted to the old cliche of if you cant beat Deem Join Mom, while the other has bitterly attacked the Internet companies and even more so the fans themselves.Lars Lurch, drummer of Metallic, has angrily denounced the Internet music exchange and all those associated with it. He has spear-headed whole anti-Anapest campaign and has received a great deal of negative exposure as a result. Lurch has towards the consumers of Internet music have turned many people off to the band. When interviewing the disc Jockey/salesperson at Media Play he testified to this. He has attacked the fans for downloading the music. I mean I have every Metallic CD and Ive downloaded their stuff too. It makes me mad when he points the finger at me.He has lost a lot of fans. Ive had people come in here and say they hate Metallic now and forget them them and that theyll Just burn all of their stuff, vents Steve. Staves opinion towards Lurch seems to be widespread. Websites such as Intellectualism. Com have sprung up all over the Internet. He has attacked Internet users and thus turned the web against himself. It is proof that artists will have to conform to the download age. One artist who has conformed and has found success is Limp Bassists Fred Durst. As lead singer of the band Durst has embraced Anapest. We believe that the Internet and Anapest should not be ignored by the music industry as tools to remote awareness for bands and [to] market music, states Durst. Anapest sponsored a free tour in which Limp Biz and other bands would be playing venues with no admission charge. The fans loved it, and as a result Limp Bassists record sales have been phenomenal. The band clearly did not lose any sales due to Anapest. They turned the situation into a way they could appeal to their fans even more. It was an extremely saw business maneuver.In regard to other artist opposition to Anapest durst says, We could care less about the older generations need to keep doing business as usual, we care more about what our fans want and our fans want USIA on the Internet. As a businessman it is more beneficial for an artist to support its listeners in downloading, but what about as an artist? On the Internet anything is available. That means if Springiness ever sat in the kitchen at age four banging on pots singing an early version of Baby We Were Born To Run it can be found in MPH format on the Internet. Fans love this while artists hate it.Unauthorized versions of songs are easily available to millions. Artists may feel that this is not a fair representation of their work, and do not want it out there. Will Healy of the Internet music retail site Arrestor. Com states, Its not so much the stealing of music, but the posting of music that was never supposed to reach human ears. Some artists will do demos, recordings, etc. That they later decide they dont like or feel it doesnt represent themselves and scrap it. Somehow, somebody will get a copy of this and then post it on a Anapest type-site.The artist doesnt know how it posted and may not want people to hear those tracks for whatever reason. The third exclusive right of a copyright holder is that only the holder has the right to distribute the work to the public. This right is violated when a song is made available without the permission of its creator. The fans love these rare versions. They pay for the CDC, the concert tickets, and the T-shirts, so they deserve a little something extra. There are extreme music fanatics in existence that want to get a hold of anything with their favorite groups name on it.There is no harm in allowing that fan forty-five seconds of a demo song that was Just thrown out anyway. Bands such as Dave Matthews Band are well known for their acceptance of this. They allow taping at concerts, and are one of the largest bootleg bands around. Dave Matthews album sales are not Hartford, CT they are sold out. Bands such as this appreciate a die-hard fans desire greater feeling of allegiance by owning rare versions of their work. With the outrage over Anapest came tremendous lawsuits. The Recording Industry Association of America filed suit against the company for copyright violation.Artists such as Metallic have filed on their own, and individual record companies as Nell. The Anapest service has been crippled by the legal action. They have been forced to block all songs that are from artists who are filing suit or whose labels are filing suit. The amount of files available dropped so much that the service was practically useless. As of February a three-judge panel overturned a lower court decision to shut down Anapest entirely, but maintained the stipulation that they Mould be forced to block songs. This is not a solution.Anapest could be driven to bankruptcy and Additionally, Scour, Breathers, Mister, Kava, Mesh, Limier, Babes MPH finder, Notable, Win, ripostes, Swapper, Efferent, Medicare, Young, Aha, Smirk, and several other file sharing programs would keep the pulse of sharing community beating. Anapest is trying to work out a solution with the record companies. They have signed a deal Ninth the German company Bertelsmann Inc. who owns the BMW music company. Already a link off of the Anapest program has been added which brings the user directly to the Bertelsmann owned CD Now website.A potential Anapest version Inhere the user pays a monthly rate is in the works, but the outlook for this is not very DOD. Why pay a monthly rate for music that is free at one of the many other sites? Also, certain companies or artist still may not comply, and those songs would still have to be blocked. This would limit the amount of music available making the service inferior to others. As for now the MPH craze is running wild. Soon more and more companies will come under fire and the Internet music industry will evolve into a pay service. With the way things are going now no one will be completely satisfied until all free music libraries are eradicated. Ideally users will have to pay in some way to obtain the music even if its in the form of demographic information. Questionnaires completed before downloading will hold valuable information that can be sold to record companies and other business for research and marketing purposes. The reason that record companies will be interested in consumer information is hat people are still buying music. With the focus on the Internet everyone has forgotten the record store.Media Plays music department salesperson in Enfield, CT has seen that people come into the store all of the time looking for music that they have found on the Internet. The feeling of ownership when one purchases a disc is more fulfilling for many consumers. It is these people that will continue to buy CDC despite the Internet downloading frenzy. These are the people that the record companies and retail stores need to focus on, and use the net to get them to buy more. No matter what they decide to do the Internet file sharing age cannot be stopped as of the present, and they will be much better off trying to conform.The record companies need to work with the musicians and the MPH sites themselves. The whole problem with copyright violation and unauthorized music trade is the lack of permission. If in the beginning a system had been established to compromise is very difficult. Record Companies are being extremely stubborn on the negotiation attempts. Since they do not truly need profit from the Internet they are reluctant to give in. Inevitably they will have to come together. File sharing cannot e stopped, but it can be controlled if they all work together.This can become a great economical advancement once all parties are satisfied. A plethora of opportunities for expansion of the music industry has been opened with the World Node Web. The media as we know it can achieve a higher level of greatness only if all factions can collaborate to make it that way. With the introduction of mainstream Internet file sharing in 1998 came the introduction of a new conflict: the issue of intellectual property. Anapest was the program that brought attention to the whole underground MPH swapping, but it is hardly the only program in existence.Several others are in place, therefore destruction of the Anapest Corporation will not end the problem. Musicians are not getting paid for the millions of files that have been swapped between various users over the past three years. The act of downloading music has even been referred to as theft. People have been downloading music as an alternative to outrageous CD prices and the convenience of burning their own CD mixes. Users will not willingly let this go. Artists and record companies are going to have to work with the fans demands and the music services themselves to develop some sort of compromise.

Sony EyeToy †Harvard Case

Sony EyeToy – Harvard Case Free Online Research Papers Being that SCEE is responsible for the highly successful EyeToy product, it is now faced with several challenges surrounding maintaining that success, creating an ongoing market for future EyeToy software, and commercializing the hardware/software and marketing it cost-effectively. Specifically, SCEE needs to develop a marketing strategy that is concerned with the EyeToy’s appropriate development pipeline, future EyeToy software development and releases, and expanding the EyeToy market. The EyeToy is an important product for Sony because it fit with the strategic objectives of the SCEE, as Phil Harrison said, â€Å"what we strive for in developing games- it’s be first or be best.† Not only was the EyeToy technologically innovative, but it also proved to be a commercial success. The EyeToy is a phenomenal product for Sony because it has a wider demographic than other games in the market. For SCEE, the EyeToy represented a golden opportunity to profit from the development and marketing of more games utilizing the new camera hardware. However, sales of the second EyeToy game, Groove, were disappointing. This was due to the bundling, marketing, and pricing strategy of Groove (which I will later discuss further). SCEE will have to reevaluate the EyeToy line to formulate an appropriate target market, development, bundling, pricing, and marketin g strategies that will expand the EyeToy market, cost-effectively develop games to market, and successfully market and sell said games for maximized profits. Firstly, SCEE must select the appropriate target market by evaluating the video-game consumers, the company’s position compared to its competitors, and the opportunities available. The gaming market is dominated by male’s aged 16-30. Sony’s PlayStation2 is the leading console. The situation for SCEE is strong, and full of opportunity, due to the strength of the PS2 console and its current customer base; worldwide there are 70 million PS2 consoles (compared to only 15million Xbox and/or GameCubes), and there are 1 million online subscribers. Thus, while the new EyeToy technology has the ability to reach younger, older, and female consumers, that segment is nowhere as large, nor as profitable as the traditional hardcore gamers, the customer base that they already have. However, the EyeToy is nontraditional and is the opportunity to appeal to the nontraditional audience. In 2003, of the top 10 Video-Game Console Titles 6 (including the top 5) were rated ‘Every one’ and only 1 title was rated ‘Mature (17+)’; that being said, it is worthwhile for SCEE to go after the ‘Everyone’ segment of the market (children and families). Given that hardcore gamers are the largest segment, SCEE has to successfully market the EyeToy to these young men, in addition to any expansion of the market that they attempt to create. Secondly, what may be the most important factor for the success of the EyeToy product will be the development of further EyeToy software. Having a variety of EyeToy games consistently being released in the market is what will prevent the EyeToy from becoming a fad. One of SCEE’s critical moves was releasing the code for EyeToy programming and supporting the efforts of third party developers. This will increase the number of games with EyeToy capabilities on the market, thereby increasing the consumer awareness. Moreover, if a third party game is popular, that will boost EyeToy sales; at the same time, if a third party title is unsuccessful, there was no financial loss for SCEE, nor a loss in Sony’s reputation. Additionally, the games developed by third parties that are â€Å"EyeToy enhanced† will satisfy the traditional hardcore gamers (likely sports). Furthermore, regarding in-house development, the SCEE currently has 4 EyeToy projects in the works: Play2, Chat, Kinetic, and SingStar. Like EyeToy Play, these games are not for the traditional gamer, Kinetic and SingStar specifically, are targeted towards women. With the third party developers releasing titles for the traditional gaming market, SCEE is free to handle the task of expanding the market demographics; using 3 of these development projects, SCEE will expand the gaming market to include young children, their parents, and women aged 16-35. EyeToy Play2 is an unnecessary title as: this has been done before; the consumers did not appreciate all 12 games on Play. In the next year, SCEE should release two of these titles: EyeToy Chat and Kinetic; by spacing out the release dates it shows that Sony is committed to the new EyeToy technology and to releasing titles specifically to cater to this new audience. The SingStar game should be more heavily invested in and further developed. The SingStar game will be SCEE’s next big hit title; with a greater budget, the most popular song tit les will be incorporated into the game. By following this development strategy, SCEE will be able to create and sustain an ongoing market for EyeToy software, in addition to, enlarge the size of the market (to include women and children) and capture all of the market that they create. Thirdly, an important consideration for the future of the product is the bundling strategy of the EyeToy’s hardware and software components. With the next-generation of PlayStation consoles to be released in 2005-06, the EyeToy hardware will be bundled with the new consoles. With EyeToy’s as a standard in the next generation console, it will be impossible to consider the EyeToy a fad; this may also convert current PlayStation customers who are not EyeToy owners through upgrading of their consoles. Currently the camera hardware is only available as bundled with the Play software. The camera hardware will be made available as a stand-alone product. This is because consumers found the Play game to be rather juvenile, and as such it will be targeted primarily to the non-traditional audience (families and children). Therefore, accordingly, a stand-alone EyeToy will be sold as an alternative for the hardcore gamers (who will be buying â€Å"EyeToy Enhanced† games as de veloped by third parties) and women aged 16-35 may also opt for the stand-alone EyeToy when the games Kinetic and SingStar are released. Furthermore, to continue to appeal to the new segment of young families with children and females, the EyeToy games Play will continue to be sold as a bundle with the camera hardware. The strategy for bundling outlined above will appeals to the targeted segments of the market and will transform the EyeToy from what may be a fad, to permanent PlayStation technology. The next factor to consider is the pricing strategy for the EyeToy and the software that will be released. The camera hardware and Play game bundle is currently priced at approximately ?60 for the consumer and the Groove game has a price of ?40. Sell-in of the EyeToy Play bundle as at February 2004 exceeded 1.5million units and sales are steadily growing, so there is no need to lower the price of the bundle at this point in time. The pricing for the stand-alone EyeToy is very strategic (see Appendix 1). It will be priced at ?60; being priced the same as the bundle, SCEE does not expect to sell very many stand-alone units. The reason why SCEE would want to do this is to imply to the consumers that the EyeToy hardware costs ?60 and that the software game Play is a collection of 12 mini-games created as an introductory free-gift. This clears up some confusion customers had with the price of Groove, only a game, at ?40. In addition, the EyeToy Chat and Kinetic software will also be priced at ?40. SingStar, with further investment is going to be developed and marketed to be the next hit game developed by SCEE, and as such, will be priced higher at ?50. There is strategy in the release of the stand-alone product, and that is in the pricing, with this strategy SCEE can continue to maintain the pricing and sell more units. SCEE used an effective sampling-driven marketing campaign to introduce the EyeToy Play to the European market, the use of EyeToy demo units was a critical decision and this aspect of the campaign will be kept; however, into the future, SCEE will also use more traditional methods of marketing. Hit video games tend to â€Å"generate 90% of their sales in the first six weeks,† Harrison once stated, EyeToy Play, on the other hand, has had slow and steady growth. This implies that the new technology is spreading slowly by word-of-mouth, by people trying the new technology on their own time (at the mall, video game store, or a friend’s) and then going out to purchase the product. It is for this reason that the EyeToy demo units will remain a fundamental part of the EyeToy marketing strategy, they offer â€Å"potential users the opportunity to try the product.† Moreover, for the upcoming releases of EyeToy software, traditional TV ad campaigns will be run targeting the ‘Everyone’ audience. Furthermore, the ads will remind consumers to go to the EyeToy website to find a demo unit near them. Additionally, for the upcoming year, point-of-sale materials will remain for the EyeToy product; the following year, the point-of-sale materials will be specifically marketing the release of the SingStar game. This marketing strategy will continue to expand the EyeToy and PlayStation market and will be effective in increasing unit sales while also being cost-effective. The cost-effectiveness of this entire marketing strategy is high as sales are expected to continue to rise and the cost side remains as budgeted. The suggested pricing strategy yields a large profit for SCEE now, and SCEE retains the ability to lower the price in the future when sales begin to slow. The new budget for the EyeToy pipeline will be raised to ?15million to be allocated amongst the development of the 3 in-house games. SingStar is to be a hit and as such will get ?10million of the budget towards development. Kinetic will be allocated ?3million. Lastly, EyeToy Chat, for the 1 million online subscribers, will be allocated ?2million. These games require large investments because they are going to bear the PlayStation name, and they will be competing with the strong third party developer titles. Furthermore, Sony will receive additional income from the third party developers, as they will be paying royalties. This budget will yield great profits and ensure that SCEE’s titles remain â€Å"first or†¦ best† and competitive in the video-gaming market. This marketing plan solves the concerns for SCEE that arose due to the disappointing sales of the EyeToy Groove. Firstly, EyeToy Groove was released 4 months after the EyeToy Play, and being that it was not sold as a bundle, it was only being sold to the customers who had already bought the EyeToy Play bundle (or forced customers to buy both). Secondly, the price of Groove was ?40, and consumers did not know why Groove cost so much when the EyeToy bundle contained 12 mini-games and the camera hardware for only ?20 more. SCEE failed to properly market EyeToy Groove; the marketing campaign for Groove was an extension of the EyeToy Play where as it should have highlighted its special features. Specifically, Hardy was correct to claim that Groove should have been marketed based on the quality and quantity of licensed music in the game, as well as the dancing and party aspect of it, not the interact with your TV, which was similar to the EyeToy Play campaign. The lesson to be learned from the failure of EyeToy Groove is that the marketing campaigns must now be specific to the game that they are marketing. In conclusion, with sales for EyeToy Play in excess of 2.5million units in the SCEE territories (as of Feb. 2004), and only 100,000 units of Groove sold, SCEE needed to reconfigure the EyeToy marketing strategy and fast. With this marketing strategy, SCEE will be able to establish that the EyeToy is not a fad. They will create and sustain an ongoing market for EyeToy’s and EyeToy software. Furthermore, this will be done profitably and cost-effectively for the benefit of SCEE and SCEI. WORD COUNT: 1944 Appendix 1: Strategic pricing, like the concept that I proposed in this case, was taught to me by Prof. Hawkins with the case of Williams-Sonoma. Williams-Sonoma sold two types of toasters one for a low price, $50, and one for a higher price, $150. They found that the majority of toasters being sold were of the low priced type. To change this, they introduced a ridiculously high priced unit, $350. The intention of doing so was not to sell the units for $350, but to sell more of the $150 unit. This strategic pricing strategy worked for Williams-Sonoma, and as such I applied a similar strategy to this case. Research Papers on Sony EyeToy - Harvard CaseAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductOpen Architechture a white paperThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfDefinition of Export QuotasTwilight of the UAWThe Hockey GamePETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in Capital

Why to Ask a Professional Resume Writer to Dish up Your Personality

Why to Ask a Professional Resume Writer to Dish up Your Personality Why to Ask a Professional Resume Writer to Dish up Your Personality When you want to find a job, you need to be able to showcase all the skills that prove your erudition. This means that you have to provide the employer with a great resume. However, resume writing can be a bit tricky, especially, if you do not have much experience with it. You have to highlight all your skills that make you a qualified applicant, without being tedious. It is quite a difficult issue, but there is nothing impossible. Luckily, there is a solution – you can hire a professional resume writer to help you out. There are some benefits that you are going to gain, while working with a professional writer. Proper Structure While there are several guides on how to structure your resume, coping with it on your own can be quite hard. Resume requirements change every few years or so, meaning that you may not meet all of them if you do not have the recently published guideline. But, by working with the expert, you can bypass this problem. Professional CV writers surely obtain up-to-date formatting and structural requirements. Additionally, these people have so much experience with resumes that it will take them little time to complete the masterpiece. As we see, asking for the writer’s help is really convenient and saves you a lot of time. Key Information When most people try to write their own resumes, they struggle to figure out which information should be included and which should be omitted. Many people pad their resumes with too many irrelevant details. The professional writer will not make these mistakes. He/she will ask you several questions to find out everything that should be covered in the resume. In a while, they craft an effective resume that showcases all your best and most important qualities. No Mistakes Did you know that a resume, containing even a few tiny grammatical errors and spelling mistakes can prevent you from getting a job? Employers look for any faults and often disqualify candidates if there are the run-on sentences, or if the punctuation is poor. If you hire a professional writer for your resume, you can be sure that he/she will proofread the document multiple times, until he/she is sure that it is completely correct. By the time the writer submits the final version to you, your resume will be well polished and perfectly written. Therefore, when it comes to job hunting, there is no time for self-activity. The marketplace is highly competitive and employers are very discerning while reviewing candidates. Thus, you have to be as reinsured as possible in order not to get a dozen of ‘we will call you’. Because of this, it makes sense to hire a professional resume writer. In this case, you are not uptight that your resume is not good enough to get a prestige job. Remember that it is always a good idea to save some money and to tackle the paper on your own, but, if we are talking about the document that is going to push your career path, it’s not the item to risk.

Sexual Abuse (Police Foundations Course) Essay Example | Topics and Well Written Essays - 500 words

Sexual Abuse (Police Foundations Course) - Essay Example Moreover, the taboos surrounding the sex act affect the investigation of offenses related to it. The victim is often blamed and treated insensitively with callous disregard for the outcome. Given the situation, it is imperative that the investigation be conducted with painstaking attention to detail, because failure to do so will allow the offenders to escape the justice they so richly deserve. The crime scene investigation is crucial as it is the foundation on which the case against the offender will be built. The crime scene must be secured and photographs should be taken before following the prescribed protocol for such situations. The next step is the collection of forensic evidence "which might provide a clue to the identity of the killer" (Geberth 440) . Such evidence may often be the only way to trace, implicate and convict the guilty party. Physical evidence from the scene such as fingerprints, stray hairs, fibers, used condoms, gloves, urine, feces, blood, and the like must be carefully gathered and preserved as they are the means by which the offender may be linked to the scene of the crime and the victim. The collection of these materials must be documented and photographed in order to avoid damage from exposure to the weather or careless handling. The next step is the thorough medical examination of the victim.

Stockholder management versus stakeholder management Essay

Stockholder management versus stakeholder management - Essay Example Here, stockholders shell out the capital that the managers could use in order to realize specific goals. Friedman supports his arguments by certain important points. First, is that this classical view of stockholder management is in consonance with the free-enterprise system where a corporate executive is an employee of the stockholders and has responsibility â€Å"to conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society.† (Friedman, p. 52) He stressed that a businessman who supports â€Å"social responsibility† in business is a mere rhetoric since it equates to an unadulterated form of socialism and against the concept of free-enterprise. Another salient point that Friedman elaborated on is that the managers of a corporation are just agents of the owners. â€Å"They are empowered to manage the money advanced by the stockholders, but are bound by their agency r elationship to do so exclusively for the purposes delineated by their stockholder principals.† (p. 66) Friedman’s essay is a treatise that discussed why it would be wrong for a particular managerial team to undertake social responsibility activities for the company since it is against the interest of the stockholders. The author underscored the fact that the company pays its dues to the society by paying taxes and whatever societal ills and deficiencies there are; it is the responsibility of a government. In A Stakeholder Theory of the Modern Corporation, Edward Freeman (1999) criticizes Friedman and his school’s arguments that a corporation must only take into consideration the profit of the stockholders because they own the company. His most important point is that the stockholder is not the only party who has a stake in the company and, hence, placing these other parties’ interest subordinate to

Military history Essay Example for Free

Military history Essay You [Military professionals] must know something about strategy and tactics and logistics, but also economics and politics and diplomacy and history. You must know everything you can know about military power, and you must also understand the limits of military power. You must understand that few of the important problems of our time have in the final analysis, been solved by military power aloneJohn F. Kennedy (Quoted from â€Å"Winning the Peace the Requirement for Full-spectrum Operations† by Chiarelli and Michaelis (2005). Military history-just like any other form of history- can make or break you depending on how you use it. In US, for example, military battles and wars can be traced back to the 1700s when America was in the verge of attaining independence. From then onwards, there have been a series of wars-mainly in their conquest and colonization efforts. In other parts of the world, military history also faced variable evolutions that led to the utilization of different forms and strategies. All these wars can however be collectively summarized with the first and second world wars which saw direct or indirect participation of almost all countries from all over the world (Gabel, 1985, p. 1-85). It is from studying such rich history that current military professionals are able to have a relatively easy time when going about their vital schedules. These lessons can be in form of making improvements on already discovered fundamental concepts or alternatively, learning from past mistakes by avoiding them. Failure to positively learn comes with a bag-full of consequences; more aptly put in the words of John Santayana â€Å"Those who do not know history are doomed to repeat it. † In giving his contribution to this vastly debated subject, RAF (2010, p. 152) rhetorically asks that â€Å"If the study of history is so fraught with problems, and either so easy to get wrong or difficult to get right, depending on one’s view of the contents of the glass, why bother at all? † Well, so many answers-backed with evidences-have been advanced to support both ends of the debate. However, the focus of this paper is going to be on circumspectly highlighting the importance of studying military history-which most researchers amass as being vital-while partly highlighting its demerits. Before delving deep into why we should or should not study military history, it is inherent that we start by mentioning the importance of history as an entity in itself. It is from getting this background knowledge that we will be able to ardently address the issue of military history. Most scholars tend to heavily draw their knowledge from historical data; so they strongly commend the study of history in general. Others, on the other hand, either oppose it or support sparing use of historical sources. To the latter, history-more so the written type-is subject to people’s interpretations, understandings and opinions thus may be misleading in studies since it is not very accurate or reliable (RAF, 2010, p. 153). For example, Presher (1901) describes his views on America’s abuse of noncombatants in a Filipino village. To some historians, the abuse described here was not really abuse but just an exercise of power. Both views might therefore be very confusing to people trying to get the real picture of what happened during that time. According to RAF (2010, p. 153), the literature studied in history â€Å"Is inevitably extensive and, almost equally inevitably, much of it is impenetrable on first inspection. † This may also deviate from what is really meant. RAF goes ahead and advises that if we are to get the most accurate and precise representation of what happened, we need to study â€Å"In breadth, depth and arguably most importantly in a proper context. † We should also ensure that we focus on many sources from authoritative individuals so as to get facts rather than myths or fables which might be misleading (p. 152-156). For instance, The long shadow of little rock is a personal memoir of Daisy Bates which makes the writing authentic and credible as opposed to other military history records which are narrated from the perspective of hearsays. Just like any major area of human concern, the study of military history has its predefined language and concepts. Consequently, when studying military history, it is inherent that you familiarize yourself with jargons used here. For example, words like Strategic, operational, Tactical and Individual are used in military history to represent the realms of traditional history (Kagan (2006). It is also important to note that the studies should be conducted in an order. Haphazard studies tend to confuse rather than perform the fundamental functions of studying military history. Having said that, what really are the advantages of studying military history? Elementarily, RAF (2010, p. 157) documents that military history studies by military professionals offers entertainment, inspiration, information and pride to its students. Just by studying about the escapades of our historical heroes and villains in their military obligations, we are able to get entertainment since most of the stories are appalling. On top of that, we get informed from the in-depth descriptions of the war times. In With the Old Breed, Sledge (2001) grippingly describes the horrendous experiences at Peleliu and Okinawa while informing the readers of how difficult it was to survive during that time. In effect, someone studying the story gets informed and entertained at the same time. Murray Sinnreich (2006, p. 32) assert that â€Å"Military history helps provide the theoretical foundation for the science of war, and continues to do so even in an era of huge technological and social change. † Gabel (1985, p. 3) exemplifies this by talking of â€Å"clumsy, unreliable, difficult to operate† fight tanks that provided a basis for the formation of better tanks to be used in other wars. In another example to show how one piece of history laid theoretical foundation for another, Lupfer (1981, p. 8) says that: The Germans did not win the First World War and their strategic conduct of the war was often flawed. Yet, much value can be derived from their development of tactical doctrine, for the Germans developed and applied new tactical doctrine impressively in 1917 and 1918. Their tactical changes were systematic and thorough, for these changes in doctrine directly affected subsequent battlefield success. In addition, studying military history provides a platform for referencing by military professionals. Lupfer (1981, p. 8) articulates of changes made by the army of Germany courtesy of army’s high command—OHL. First, a defensive doctrine is adopted based on previous studies then later, an offensive strategy is adopted. In the long run, the German army succeeds in curbing their oppositions in the western fronts. According to Hanson (2007), military history also plays the irreplaceable role of reminding us happenings of the past and how the people back then contributed to our current state. The numerous documentations of the battles in the 1700s helps us not only to know the sacrifices endure for the achievement of independence but also reminds to be grateful and appreciative of all the villains who paved the way for the current freedoms in the U. S Moreover, military trainings only cover a small portion of the fundamental aspects involved in military education. Most scholars opinionate that military history helps in filling the knowledge void left by other forms of military education. Specifically, military history enhances practicability of military education which is crucial for the growth of military professionals. Hanson (2007) adds that â€Å"Democratic citizenship requires knowledge of war—and now, in the age of weapons of mass annihilation, more than ever. † It is for this reason that institutions that focus on military history are slowly-but steadily- rising in many nations. This is also evident with the various movies, shows and songs that currently tend to incorporate aspects of military history. Examples include award-wining movies like Troy and 300 among many others. In spite of being hugely debated by many researchers, Hanson-and a handful of other scholars-further opinionate that military history teaches us that war is not necessarily as bad as most people perceive it to be. So even though millions of people may get killed or innumerable properties may get destroyed, through war, we may get peace, freedom or even progress economically which is positive. In other words, war involves doing something bad with the hope that something good may come out of it. This can be exemplified with the outcomes of the vastly covered World wars (WWI and WWII); despite the numerous deaths and huge economic losses that resulted from them, the wars also pioneered dialogue which led to freedom and peace amongst the involved states. On the flipside, the study of war does not necessarily equate to advantages. Chiarelli and Michaelis (2005) support this statement by saying that â€Å"A gun on every street corner, although visually appealing, provides only a short-term solution and does not equate to long-term security grounded in a democratic process. † So in spite of peace being the ultimate target for wars, many wars end up with worse rivalry thus worsening the already bad situation. In instances where peace or freedom was not realized from the war, students who study the war may end up sucking in bad influence and negative lessons rather than the positive lessons that is targeted for them. It is also important to note that some people who study military history may get private information on some confidential issues which may pose a threat to those living around them. An example is chemical combinations of making a bomb landing in the hands of a terrorist. This poses a danger not only to people living around the terrorist but also on the country as a whole. Yet still, the study of military history can prove quite costly and risky. So many people currently focus on technological advancements, discovery of new drugs to solve the current diseases, making work easier through software among other things. I effect, very little time and attention is given to studying of past histories. The fact that history cannot be changed yet we can determine what becomes of our future makes even more people gutter the study of history while concentrating on current affairs as well as prospective forecasts. As a result, those who concentrate on studying military history mostly have to personally dig into their pockets so as to the studies as opposed to the millions of dollars donated daily towards new researches. In addition, those who study military history have to sometimes come to terms with poor hospitality and hostility from their subjects. In Dougherty’s (2005, p. 1) interview of historian and free-lance writer Robert Kaplan on his military research book Imperial Grunts: The American Military on the Ground, Kaplan reveals that he had to trail soldiers through inhospitable and volatile areas just to get an interview from them. In his studies, he visited Yemen, Iraq, Ethiopia and Philippines- who at the time of the interviews were quite unwelcoming thus making it difficult for him to get substantial information. Dougherty (2005, p. 1) further exemplifies these acrid conditions by saying that in order for Kaplan to get valuable information from the soldiers, â€Å"He immerses himself in their world, spending weeks and months living with soldiers in their quarters, joining their missions, eating, drinking, sweating, freezing, and sometimes starving, side-by-side with them. † Adding on to the demerits, Kagan (2006) says that the complex nature of military language which involves â€Å"Unit sizes and nomenclature, acronyms and abbreviations, typologies of military activity† may sometimes prove too multifarious and confusing to normal students (those without professional military knowledge). Dougherty (2005, p. 3-6) gets Kaplan to talk about the complex language that existed between the military sergeants, generals and commanders in their communication. In some cases, it was even a must for the military officials to know and communicate in other foreign languages. At such points, some meanings maybe distorted to those recording as well as those studying the history based on the various communication syntaxes and rules that govern different regions. Lastly, the proliferation in ways of solving disputes has lessened the use of military personnel by most countries. As of today, most disputes are solved through dialogues, courts and round-table negotiations by world superpowers. In effect, the study of military is only done by a few people who rarely dig deep into these annals of history. The many fundamental functions that military history provides are therefore slowly being corroded away by the ever increasing modern forms of conflict resolution. In conclusion, it is noteworthy to say that military history plays an important role in preparing soldiers for wars. It may not necessarily empower them but it offers them insights on how their opponents fight, their strengths, weaknesses, previously successful combat methods, what they should avoid among other vital details which are invaluable before going to war. On the other hand, military history should be used sparingly so as to avoid complacency by soldiers based on overconfidence. Aptly put in the words of Henry Kissinger (1978); â€Å"History is not, of course, a cookbook offering pretested recipes. It teaches by analogy, not maxims. It can illuminate the consequences of actions in comparable situations, yet each generation must discover for itself what situations are in fact comparable. † References Bates, D. (1987). T The long shadow of little rock. Fayetteville. P. 1 – 5, 43 – 76, 82 – 106. [64 pages] Chiarelli, P. W. , Michaelis, P. R. (July-August, 2005). Winning the peace: The requirement for full-spectrum operations. Military Review, p. 1 – 17. Dougherty, E. (2005). Warriors for Good: Interview with Robert Kaplan. Atlantic Unbound. Gabel, C. R. (1985). Seek, strike, and destroy: U. S. army tank destroyer doctrine in World War II. Hanson, V. D. (2007). Why study war? CITY journal. Retrieved May 18, 2010, from http://www. city-journal.org/html/17_3_military_history. html Kagan, F. W. (2006). Why military history matters. AEI Online. Retrieved May 18, 2010, from http://www. aei. org/outlook/24600 Kaplan, R. (October, 2005). Imperial Grunts: With the army special forces in the Philippines and Afghanistan—laboratories of counterinsurgency. The Atlantic Monthly, p. 84 93. Lupfer, T. T. (1981). The dynamics of doctrine: the change in German tactical doctrine during the First World War. Murray, W. , Sinnreich R. H. (2006). The past as prologue: the importance of history to the military profession. Google Books. p. 32. Presher, F. (1999). Private Frederick Presher describes the U. S. Army’s abuse of noncombatants in a Filipino village, 1901. Major Problems in American Military History. p. 230 – 231. RAF, P. W. G. (2005). XII. Why Study Military History? Defence Studies, 5(1), p. 151-164. Retrieved May 18, 2010, from http://dx. doi. org/10. 1080/14702430500097408 Sledge, E. B. (1981) With the Old Breed: At Peleliu and Okinawa. P. 55 – 10.

Automobiles as a Symbol of Prosperity in 1920’s America Essay -- Ameri

Automobiles as a Symbol of Prosperity in 1920’s America The automobile was one of the biggest and most important features of the 1920’s. Automobiles not only were a symbol of social status, but also had become so popular that nearly every family owned a car. Automobile production and sales fueled the economy and created an item that remains the centerpiece of daily life. Just as computers are now a part of daily life, the automobile did the same thing in the 1920’s. As men returned from war, the new and hot item to own was a car. Ford and GM’s Chevy became the biggest automobile manufacturers. In fact, by 1923, Ford Model T’s accounted for just under 52% of automobiles in the market while Ford held over 62% of the market. The production of Ford automobiles had reached nearly 2 million. In 1924, you could buy a Model T for $290 dollars. Nowadays, that is probably a monthly payment. Yet some cars were very expensive, with a Rolls Royce costing 15-17,000. Yet, automobiles were not the rage throughout the world. The automobile was just another sign of American youth, vibrancy, and prosperity. In 1920, US automobile production was nearly 2.3 million. The next largest producer was France, making 400,000 units. The total automobile production was just under 2.4 million. Obviously, Americans were really the only people buying cars. Automobile production was not the only major element of the automobile revolution. In fact, the automobile led to many other things. For the first time, most automobiles were bought on credit. By 1926, two thirds of purchased cars were bought on installment plans. This led the way for credit purchases of other major appliances. Automobiles also e... ...eline of automobile facts for the 1920’s. Includes information about statistics and formation of companies. INTERESTING FACTS  · The Model T was the first car produced on an assembly line  · The Big Three automobiles producers were Ford, GM and Chrysler.  · Ford was founded in 1903 by Henry Ford  · GM was founded in 1897 by Ransom Olds  · Reorganization of Maxwell Motors created Chrysler Corporation  · In 1926 GM introduced Pontiac  · In 1928 Chrysler introduced Plymouth  · The Model T was Ford’s big seller  · You could buy a Model T for $290  · Ford acquired Lincoln in 1922  · Americans preferred closed cars over touring cars (open tops)  · GM earned over 80 million in profits in 1923  · Americans drove 198 billion miles in 1929  · Gatsby owned a Rolls Royce

Library research guide to education: illustrated search strategy and sources Essay

Sodium supports the proper functioning of the nerves by playing its role in action potentials action potentials are electrical impulses sent when the nerve cells received signals down the length of the cells hence triggering communication with the neighboring cells. During the action potentials, sodium ions rushes out of the nerve cells to initiate electrochemical impulse (Budvytyte et al, 2014). Why is this approach relevant or useful to understanding the loss of function in neurons? This approach is useful to understand neurons loss of functions because lack of sodium in the blood hinders the communication of the nerves, hence deficiency of sodium can result to muscle cramps because of abnormal communication between the muscle fibers and the nerves (Budvytyte et al, 2014). Question 2 What is the normal concentration gradient of sodium in the nervous system (should the sodium concentration be higher or lower within the cell compared to the extracellular fluid)? For a resting neuron, there is high concentration of chlorine and sodium ions in the extracellular fluid than the intracellular fluid. However, in the intracellular fluids, there is high concentration of potassium compared to the extracellular fluid (Madelin et al, 2010). How does the change in the sodium concentration detected from MRI of the hippocampus suggest that the neurons in the hippocampus became diseased and were not functioning properly? To detect a neuron death, Sodium MRI imaging is used. The higher sodium (Na+) concentration indicate that there were dead or damaged cells. When making comparisons of the two images of the control patients and the Alzheimer brain, brighter areas are seen in the Alzheimer patent brain than the control patient. This is an indication of higher concentration levels of sodium and indicates dysfunction of neurons. Before the death of cells, the increased levels of sodium in the tissue could be as a result of sodium direct leak because if the Na/K ATPase retro-gradation or amyloid beta channels (Mellon et al, 2009). What sort of a change in the Na+ concentration gradient would you expect when neurons are damaged or malfunctioning? Only a small intracellular sodium increase would be expected to produce signal intensity change. After the death of the neurons, the space I the intracellular shrinks and the extra cellular space expands. Moreover, the extra cellular space will have a large concentration of sodium which produce a large signal intensity of sodium (Mellon et al, 2009). Question 4 The peer reviewed article on â€Å"Sodium MR imaging detection of mild Alzheimer disease† discusses how the changes in the concentration of sodium detected from the hippocampus MRI suggest that the hippocampus neuron became diseased and does not functioning properly. The article about â€Å"Action Potential Collision in Nerves† discusses the action Potential Collision in Nerves. I used the article in this assignment to understand what role sodium play in neuronal action. This article â€Å"Sodium MRI with Triple Quantum Filter and Inversion Recovery at 7T† is about the current awareness in NNR in in medicine. I used the article in understanding the differences in the relative concentrations of sodium (Na+) in the hippocampus using magnetic resonance imaging (MRI). 5. In what ways are the studies similar in their method and conclusions? All the three studies used experimental methodology in their research design. Moreover, in their conclusions, there were similarity since all of them proved their hypothesis in relation to sodium innerves. In what ways are the studies different in their method and conclusions? The three studies used different equipment in their data collection. For instance, in the study of â€Å"Sodium MR imaging detection of mild Alzheimer disease,† used 3T clinical scanner, in the study â€Å"Sodium MRI with Triple Quantum Filter and Inversion Recovery at 7T,† used 7T Whole Body Scanner and a single tuned Na head coil. Question 7 What other observations might we expect to find in cases with similar issues? The other observations expected to be found include using sodium imaging as a clinical tool in detecting neuropathologic changes that are related with Alzheimer disease What would we want to look for in the future, now that we know what this case has taught us? In future, we would want to look for the implementation of IR23NaMRI and TQR fir the human brain at 7T in vivo in order to assess the intracellular concentration of sodium. Question 8 Give your resolution of the case: What does it tell us about autopoiesis in human anatomy and physiology? My resolution is that the case is that there is a dysfunction in the neurons or cell death because of the brighter areas on the patient’s brain. Brighter areas are an indication of higher concentration levels of sodium on the neurons that have dysfunctional On a scale of 1–5, rate how confident you are in your conclusions in questions 1 and 2. I would rate my conclusions at 5 Question 9 Describe how you located the information you used in this case. To begin the search, I started with the most comprehensive data base that is Cumulative Index to Nursing and Allied Health (NINAH) (Kennedy 2009). The search then continued to search engines such as British Nursing Index, MEDLINE. Moreover PubMed and NCBI were other major search engines which assisted some of the relevant articles. These search engines were used because they contained most of the peer review articles and books. To limit and narrow down the search for articles, internal searches of the databases was used by inserting full length of texts and searching the relevant articles from the list of journals displayed. Moreover, I limited myself to the current articles of up to 5 years If you had it to do over again, what you might do differently? I would use different resources to get different information so as to make comparisons of different studies References Budvytyte, R., Gonzalez-Perez, A., Mosgaard, L., & Heimburg, T. (January 01, 2014). Action Potential Collision in Nerves. Biophysical Journal, 106, 2.)G. Madelin, N. Oesingmann, G. Johnson, A. Jerschow, and M. Inglese (2010). Sodium MRI with Triple Quantum Filter and Inversion Recovery at 7T. [ONLINE] Available at: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCcQFjAA&url=http%3A%2F%2Fwww.med.nyu.edu%2Fradiology_research%2Fassets%2F03251.pdf&ei=tTyNVJmdH9GcugS5lYCIAw&usg=AFQjCNEbJrsrWJx0NrRJ0UjQSQ7y7IPJtA&sig2=4GdWwL6yW-a0Obj6LLMEmA&bvm=bv.81828268,d.c2E. [Last Accessed 14th November 2014]. Kennedy, J. R. (2009). Library research guide to education: illustrated search strategy and sources. Ann Arbor, Mich, Pierian Press.Mellon, E. A., Pilkinton, D. T., Clark, C. M., Elliott, M. A., Witschey, W. R. ., Borthakur, A., & Reddy, R. (January 01, 2009). Sodium MR imaging detection of mild Alzheimer disease: preliminary study. Ajnr. American Journal of Neuroradiology, 30, 5, 978-84. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2866317/ Source document

Arête (‘Virtue’) Theme in Homer’s Iliad Essay

Why was arà ªte (‘virtue’) an important theme in Homer’s Iliad? Select two characters with which to make your points. Virtue or arà ªte was an important quality in Homeric society and one which features very heavily in the Iliad. Arà ªte is achieved by one’s actions, generally in battle and is a combination of qualities such as courage, honour (‘time’) and sacrifice.([good] Homeric heroes possessed these qualities and they were recognised by the audience of the epics.( Outwardly, the heroes of the Iliad and the ones who possess arà ªte in the greatest quantities are Achilles and Hector, equal heroes on each side of the Trojan war. In equal measure, although slightly less predominantly, is the arà ªte displayed by Nestor and Priam, King of Troy.( Achilles was born to an immortal goddess and his fate determined that his was to be a short, albeit glorious life. He had been warned that the war in Troy would spell his doom; however, seeking glory and honour the mighty Achilles went to war and was a force to be reckoned with. His honour is exhibited best by two main instances in this poem: the first, in regards to the war itself. [I think that you are confusing ‘honour/time’ with ‘arete’ ] Achilles had been offended by Agamemnon who had taken Achilles’ prize (the slave-girl, Briseis) from him; this had offended Achilles because, in a sense, by taking Briseis Agamemnon had also taken [change to ‘insulted’] his honour.([good] In retaliation for this attack on his honour, Achilles refused to rejoin the war for the Greek army. [you could indicate the extent of Achilles’ anger by referring to ‘Iliad’1.407-412 where he begs his mother to ask Zeus to help the Trojans against the Greeks because of Agamemnon’s actions] However, when Achilles saw that the Trojans were gaining headway in the war and gaining ground, he felt that a suitable substitute would be to allow his comrade, Patroclus to don his armour and rejoin the fight to give the Greeks the moral boost they desperately needed and also as an attempt to intimidate the Trojan army.( During the course of the battle which ensued, as a result of Patroclus imitating Achilles, Patroclus is killed by Hector, hero of Troy. When Achilles hears that his beloved comrade and friend has perished at the hands of Hector, he rejoins the fight and in his rage kills Trojans indiscriminately and mercilessly including the Trojan hero, Hector. Achilles mourns for his friend and believes it is important that he receive the proper funeral rights [spelling ‘rites’]. The funeral rights [‘rites’] are an important part of Greek and Homeric culture and it is important that those who are killed, particularly in battle, are accorded the proper rights [‘rites’] to enable them to enter the world of Hades.(The funeral pyre and rights [‘rites’] are important not merely for religious reasons but they also ensured that the hero who has perished is honoured accordingly. Achilles shows that he is respectful and honourable by ensuring that Patroclus receives the rights and respect that he deserves as a hero. Achilles also displays his greatness for a second time in a very gracious manner when Priam, King of Troy comes to his tent to bargain for the return of the body of his beloved son Hector, whom Achilles has killed in battle. Priam comes to bargain for the body of his son in order to ensure he receives the appropriate funeral rights [‘rites’] and therefore, receive the honour he deserves as a hero. By bargaining for the body of Hector using gifts of â€Å"gold, goblets and linens†, Priam is ensuring that Achilles is not robbed of his prize and, therefore, his honour.([true because the hero’s image and status in the eyes of everyone was of the utmost importance] Priam strikes close to Achilles’ heart by bargaining for Hector’s body to ensure it is accorded the funeral rights [‘rites’], especially so close after the death of Patroclus. Priam acknowledges that Achilles is a strong and brave man and Achilles in turn acknowledges the bravery of the King. Achilles, however, as well as displaying greatness, bravery and hospitality is also an angry man, so angry in fact that after he had killed Hector he had taken his body and dragged it round the funeral mound of Patroclus. [Yes, he was doing this from intense anger but his anger was really directed at himself; he was trying to expiate his own feelings of guilt over the death of Patroclus] Priam is a proud man and rightly so. He is the ruler of Troy and has led his kingdom to victory in many battles and has many sons who have fought in these wars and are brave warriors, none more so than Hector, breaker of horses. Despite his pride Priam also displays a very humble nature and it is this quality that takes him to Achilles to bargain for the body of his beloved son, Hector. Priam is visited by a divine messenger who promises that he will be protected if he is to go to the Achaeans. Priam believes in the gods and believes that what the gods have said will be done. He is a faithful and religious man and has provided many sacrifices to the gods, particularly to the god Apollo who favours the Trojans. Priam takes the advice of the messenger and gathers items with which he can bargain for Hector. This example is a symbol of the arà ªte which is possessed by Priam. This is further shown when Priam goes to the tent of Achilles and instead of speaking to him as one would an enemy, Priam converses with Achilles with respect and dignity and almost as one would speak to a son. Priam even goes so far as to describe what he is going through to what Achilles’ own father would experience should Achilles perish. This experience shows Priam’s qualities at their very best.[I agree that this scene shows both men at their very best but ‘arete’ is not one of those qualities on show here; more like humility and courage on the part of Priam and maturity and compassion on the part of Achilles ] These two men are both respected in their own circles and are both extremely honourable men in their own ways, Achilles as a brave warrior and Priam as a noble and righteous King. They are each individually respected because of the qualities they exhibit and by, not only, how they treat other people but by how they behave when faced with difficult situations. Priam displays great courage by going to the tent of Achilles and is faced with the possibility that Achilles could kill him.( It is a testament to how much Priam loves his son and the strength of his religious views that he braves this journey to ensure Hector receives his funeral rights [‘rites’]. We can also see from this encounter the qualities of Achilles. Rather than  treating Priam like his enemy he treats Priam simply like a human being. â€Å"Achilles appears to go beyond the conventional idea of friend and enemy seeing Priam and himself simply as fellow human beings living in the same world of sorrows b estowed by the gods.† (Homer and the Greek dark age, page 61).

Production and consumption of media texts Essay Example

Production and consumption of media texts Essay Example Production and consumption of media texts Paper Production and consumption of media texts Paper The way we view media today has changed considerably when compared to even Just ten years prior. The media culture has evolved. The average human went from going to the supermarket in the morning to buy newspaper to going online in the morning to read BBC Online. Statistics show that printed news is still popular among people, with 84 of adults who are college graduates or higher in the United States having admitted to reading printed newspaper over online news (Nielsen Wire, 2009). However, the consistent rise in the number of people who choose online news to printed news cannot be disputed. According to Pew Research (2009), the percentage of people who read online news for al age groups have risen, the most drastic rise being in the Generation Y sector, that is the sector of the population that was born in the year 1977 or later. According to the article, the percentage of people who chose to read newspapers in 2006 was 22, more than twice what it was in 20089. Though the death of print media is greatly exaggerated at present time, it is very likely to come. With technology becoming more and more important to society in an increasingly rapid timeshare, you can expect that its death will come much quicker than expected. So with that, we must ask ourselves how does the production and consumption of media texts change through remediation Old media is basically referred to traditional means of communication and expression way before the existence of the Internet, such as Journalism industries like newspapers, books, film, and radio (Sails, n. D. ). In contrast to old media, new media is defined as interactive and engaging forms of communication that use the Internet. New media makes it possible for anyone to create, connect, collaborate and share creative content on the web (Circuit, 2009). New media has injected new vitality and competition into news (Rand Media Group, 2012). Remediation, when pertaining to the media, is the integration or transference of one medium into another medium (WAIS, n. D. ). This basically means that remediation is the process of changing one form of media to another, usually for the purpose of reaching and impacting a larger amount of people. A very good example of remediation is when a book is adapted into a movie. Films like Into the Wild, the Harry Potter series and even cult favorite, Twilight, are all products of remediation. Often times, it is the movie adaptation that opens peoples eyes to the existence of the books they are based on. The popularity of a movie adaptation can very much affect the popularity of the book itself. According to Sewer and Mending (2010, Para. 4), the popularity of the Twilight movies have not only boosted sales of the Twilight novels themselves but have also been pinpointed as the reason behind an 18 increase of science fiction and fantasy book sales among children and teenagers since the year 2005. In the context of our Engaging Media unit however, we look at emendation as turning printed media such as newspapers and magazines into Internet-based media such as videos and online news sites. Such as with our recent remediation assignment, we were asked to take a textual medium and present it in a media format. We chose to focus our assignment on an article from the New York Times about Isabella Carr, a model who died suffering from anorexia nervous. What we did was, we took the article and converted it into a video, fit for the more visually aware generation of todays world. Through the advent of the Internet, the media is experiencing an alteration in their production and consumption process. The media has been shifted through remediation and this shift from old media to new media has revolutionized traditional media and has taken advantage of the massive potential of todays technology. Content has become the central focus of our generation ever since the mentality of people has changed through the dawn of the web. Bill Gates wrote in his article Content is King, that the Internet is the multimedia equivalent of a photocopier that have the ability to take over distribution channels (1996). The Internet allows for content to be distributed to a global audience at zero marginal cost to the publisher (Gates, 1996). In the past, old school media organizations assessed and controlled their distribution channels such as printing presses and broadcasting licenses (Yeats, 2011). Today, the Internet serves as a medium for production, consumption, and distribution. Over the past decade, more and more websites for people to communicate and visit has mushroomed all over the Internet. The web has become a fundamental tool for interaction in our daily lives and this is because of the network effect. Gwen Sharp illustrates the network effect to be a situation whereby something becomes more valuable as more people use it (2012). Because of the network effect, users of the Internet find it necessary to express themselves through their own work, which gave birth to a new context of remix culture in our social evolution. Remix culture is becoming the norm of our generation today. The elements of social evolution are behaviors, skills and ideas. It is who we are, how we live and how we create developing new ideas from old ones (Ferguson, 2012). With that being said, copying is how we learn and discover Ferguson, 2012). We cannot introduce anything new until we are certain that we know what we are doing, and we do that through emulation (Ferguson, 2012). Since our knowledge portrays who we are as individuals, it is important for people to demonstrate their creativity and skills to show express their identity (Dixon, 2009). People want to create and present their individuality and not Just consume. In the age of democratic media, the tools of media productions are literally at the palm of our hands (Gilmore, 2009). Furthermore, we can make what we create widely available for a global audience. Unlike traditional media, element of distribution of new media is Just by letting people know that it is available online for them to see (Gilmore, 2009). Based on the framework of our recent remediation project, we produced a reanimated video which was based on an online newspaper article, by coming up with new ways to describe the scenario, unique and appealing ways to edit, and present the ideas, sounds and visuals (Pelvis, 2009). By transforming a textual based news article into a short news report video without altering the initial original work, we have successfully created an entirely new media format through emendation. Consumers are always looking for new ways to approach new media by listening and viewing. They set the bar on what is worth their attention by how the story is being told, the idea of it, how it is able to capture their curiosity, and with the freedom to watch and listen (Pelvis, 2009). Referring to our remediation project as an example, we have made it available for viewers to see our video by publishing it on Faceable. The feedback that we have received from our remediation project is that it looks more interesting and engaging. Rather than reading something, it is much ore fascinating for our viewers and consumers to visually experience the scenario by creating a platform for them to experience it in a unique and rich way which also has some sense of our identity. Of course, new media has its shortcomings. The Internet has made it so easy for people to receive and distribute information, sometimes with harmful intentions. Users are allowed to curate and consume on their own terms, on their own choice and on their own moment in time (Mali, 2010). With the rise of such practices as remediation, piracy has become that much easier to get away with. Copyright and ownership restrictions have become tricky to lay down as this new online era has blurred the lines of legality pertaining to this issue. Not only is distribution made simpler when done online, the media being distributed also reaches devastatingly large amounts of people. In addition, if you use the Internet, you are one of 2,267,233,752 in the world that is capable of accessing pirated media online (Internet World Stats, 2011). To further clarify Just how wide of a net the Internet has thrown over the worlds population, look no further than Youth (n. D. ). On its chart of Most Viewed Videos of All Time, the current number one video is listed as having had 102,511,551 views. So as you can see, not only has new media indirectly caused acts of piracy to flourish, it has also made it that much more noticeable and accessible to the world. Taken as a whole, the web is not Just another medium like TV or radio is completely new and contemporary that comes with a whole new set of cultural notions (Lang, 2010). The web is the foundation of social evolution it changes how society thinks about information, media and their exchange. The process of remediation does alter the production and consumption process of media texts and with this revolution comes limitations and weaknesses however, old media should start adapting to what consumers want in order to survive the Internet explosion (Fine, 2006). For example, old media such as newspapers and magazines have started to become accustomed to the web by creating online versions of their articles to provide a flat reading experience often mimicking the print version. Furthermore, these old media institutions also use social networking features into their website (Ziegler, 2008).

Historical Profile of the Visigoths

Historical Profile of the Visigoths The Visigoths were a Germanic group considered to have separated from other Goths around the fourth century, when they moved from Dacia (now in Romania) into the Roman Empire. Over time they moved further west, into and down Italy, then to Spain where many settled and back east again into Gaul (now France). The Spanish kingdom remained until the early eighth century when they were conquered by Muslim invaders. East-German Immigrant Origins The Visigoths origins were with the Theruingi, a group comprised of several peoples Slavs, Germans, Sarmatians, and others under the recently acquired leadership of Gothic Germans. They came to historical prominence when they moved, along with the Greuthungi, from Dacia, across the Danube, and into the Roman Empire, possibly because of pressure from Huns attacking westwards. There may have been approximately 200,000 of them. The Theruingi were â€Å"allowed† into the empire and settled in return for military service, but rebelled against Roman strictures, thanks to the greed and mistreatment of local Roman commanders, and began plundering the Balkans. In 378 CE they met and defeated the Roman Emperor Valens at the Battle of Adrianople, killing him in the process. In 382 the next Emperor, Theodosius, tried a different tactic, settling them in the Balkans as federates and tasking them with the defense of the frontier. Theodosius also used the Goths in his armies on campaign elsewhere. During this period they converted to Arian Christianity. The Visigoths Rise At the end of the fourth century a confederation of Theruingi and Greuthungi, plus their subject people, led by Alaric became known as the Visigoths (although they may only have considered themselves Goths) and began moving again, first to Greece and then into Italy, which they raided on numerous occasions. Alaric played off rival sides of the Empire, a tactic which included plundering, in order to secure a title for himself and regular supplies of food and cash for his people (who had no land of their own). In 410 they even sacked Rome. They decided to try for Africa, but Alaric died before they could move. Alaric’s successor, Ataulphus, then led them west, where they settled in Spain and part of Gaul. Shortly after they were asked back east by the future emperor Constantius III, who settled them as federates in Aquitania Secunda, now in France. During this period, Theodoric, who we now regard as their first proper king emerged, who ruled until he was killed at the Battle of the Catalaunian Plains in 451. The Kingdom of the Visigoths In 475, Theodoric’s son and successor, Euric, declared the Visigoths independent of Rome. Under him, the Visigoths codified their laws, in Latin, and saw their Gallic lands to their widest extent. However, the Visigoths came under pressure from the growing Frankish kingdom and in 507 Euric’s successor, Alaric II, was defeated and killed at the Battle of Poitiers by Clovis. Consequently, the Visigoths lost all of their Gallic lands bar a thin southern strip called Septimania. Their remaining kingdom was much of Spain, with a capital at Toledo. Holding together the Iberian Peninsula under one central government has been called a remarkable achievement given the diverse nature of the region. This was helped by the conversion in the sixth century of the royal family and leading bishops to Catholic Christianity. There were splits and rebel forces, including a Byzantine region of Spain, but they were overcome. Defeat and End of the Kingdom In the early eighth century, Spain came under pressure from Umayyad Muslim forces, which defeated the Visigoths at the Battle of Guadalete and within a decade had captured much of the Iberian peninsula. Some fled to the Frankish lands, some remained settled and others found the northern Spanish kingdom of Asturias, but the Visigoths as a nation ended. The end of the Visigothic kingdom was once blamed on them being decadent, easily collapsing once they were attacked, but this theory is now rejected and historians still search for the answer to this day.

Analysis of qualitative design part 2 Research Paper

Analysis of qualitative design part 2 - Research Paper Example Qualitative design is always accredited with the ability to seek and gain insight, this is often by exploring the depth, richness and complexity that is rooted in a particular phenomenon. In conducting this research study, the research relied upon an ethnographic research design, in this case, the researchers main aim was to study the prevailing characteristics of people in relation to adult literacy and gender equity empowerment among the people of rural Elsalvador (Prins 2005). The methods of study applied in ethnographic research designs identify a people’s prevailing culture, variables of the study and makes a comprehensive review of literature. In terms of data collection methods, the research design employs those that give it access to culture patterns and attributes, informants as well as ability to collect first-hand data. The researchers use of ethnographic design in this research was aimed at gaining an in-depth analysis of the effect of literacy education, gender and equity empowerment among the people of rural El Salvador. First, the research design was essential in gaining first-hand data from respondents, through this research design, it was easy to interact with people that provided particular services on the ground and get their views on the particular influence the subjects of study were having on people. Secondly, this research design was essential in enabling the researcher to move and record his observations about the characteristics of the people of rural El Salvador in the wake of literacy education and gender equity empowerment. Thirdly, the nature if this study was too complex to be answered by simple yes or no answers, the respondents were needed to provide an in-depth analysis of what they found as being the impact of gender equity empowerment initiatives and literacy education. The rationale for this study was to

Future of Moderinization Essay Example | Topics and Well Written Essays - 1000 words

Future of Moderinization - Essay Example The central concept in the study of social change is modernity, where social patterns emerge from the lap of industrialisation. In everyday terms, modernity refers to the present in relation to the past. Sociologists use this gross concept to describe different social patterns, set in motion by the Industrial Revolution of Western Europe during mid-eighteenth century. Modernisation, then, is the process of social change begun by industrialisation. Modernity shelters â€Å"the progressive weakening, if not destruction, of the . . . relatively cohesive communities in which human beings have found solidarity and meaning throughout most of history† (Berger, 1977, 72). Small, isolated communities still exist in the United States, but they are sheltering only a tiny percentage of the nation’s population. These days, any physical isolation is only geographic: Cars, telephones, television, and computers give most far-flung and remote families the pulse of the larger society and the accessibility to the entire world. People in traditional, preindustrial societies lived their lives as at mercy of forces that is gods, spirits, or simply fate that is beyond any human control. As the power of tradition weakens, people come to see their lives as an unending series of options, a wide-open cielo of choices. Modernisation introduced a more rational and scientific viewpoint as tradition loses its hold and people adopted more and more individual choice. The growth of cities, the expansion of impersonal bureaucracy, and the socio-cultural mix of people from various backgrounds combine to encourage diverse beliefs and behavior. Modern people are not only forward-looking but also optimistic about new inventions and discoveries, which will improve their lives. Modern people organize daily routines down to the very minute. With the introduction of clocks in the late Middle Ages, Europeans began to think not in terms of

Inquiring Minds Want to Know - Now Case Coursework

Inquiring Minds Want to Know - Now Case - Coursework Example The other research question could be, should the company retain the reader services cards in it future advertisement services? Investigative questions: How does the current trend in the number of reader service card subscribers compare with the recent past? What are the alternative services being used by the clients and how can the alternative methods be implemented in Penton Media to enhance its advertising revenue returns? 2. Ethical issues relevant to this case study. The ethical principles of confidentiality, privacy and individual autonomy emerge as the most relevant issues in this case study. Since the company investigates individual customer behaviors and views, it is therefore, ethically obliged to ensure that its finding remain confidential and are not exposed to other people other than for the company’s use only. In this case, the company committed itself to respect the principles of confidentiality and privacy in handling the participants’ responses (Cooper & Schindler, 2010). On the other hand, the company must seek the consent of the participants before sharing its findings with the rest of the company stakeholders. The findings should remains anonymous from the point of collection to its analysis in which no identification should be given for responses provided. Researchers must present the research findings without any form of biasness or manipulation of the results to suite certain expectations. 3. Describe the sampling plan. Analyze its strengths and weaknesses? Researchers in this study applied the unrestrictive random sampling plan in which different sample were drawn from the company’s database of 1.7million subscribers. A small sample of 300 subscribers was then used for the mail survey pretest. Researchers are also used the stratified disproportionate random sampling to draw another sample of 4,000 participants including executives, managers, purchasing agents and engineers from the company’s database(Cooper & S chindler, 2010). Some weaknesses can identified with sampling plan including the possibility of locking out some participants that could provide important information about the problem faced by the company. The use of self-reporting questionnaires provides participants with the freedom to present their views although resulted in significant reduction of the targeted sample. The use of mail surveys in form of questionnaires made the collection data less costly and time consuming. 4. Describe the research design? The research design involved in this study was the multistage design in which different samples and different phenomena were studied in the same study. The study entailed the pretests and the main study. The first study established the views of subscribers through questionnaires and phone surveys, then a selected sample of 300 subscribers and finally a sample of 4000 participants selected from the company’s leadership (Cooper & Schindler, 2010). 5. Critique the survey used for the study The survey did not reflect the actual situation in the publication market segment because the sample was drawn from the company’s database comprising of its clients rather than obtain information about the market. Therefore, segmentation of the sample population limited the information obtained from the study. The study also had a significantly high error margin of +- 4% which raises issues of reliability and validity of the data obtained (Cooper & Schindle