3. Research and explain these gods or goddesses Durga,...

3. Research and explain these gods or goddesses: Durga, Kali, Sarasvati, Ganeshe. The goddess Durga is the protector, vanquishing the demons that threaten Dharma. (Fisher, 2003). She is represented as a beautiful woman with multiple arms that rides a lion, wielding weapons to use to defend the good. The reason she yields so many weapons is to show that one weapon cannot kill different kinds of enemies. (Goddess Durga). Since Durga is the protector of good, she is invoked by the seeker to destroy all his desires and unveil his supreme Self (Morris, 2014). The goddess Kali is compassionate and loving, yet fierce and terrifying. Kali is the destroyer of evil. She is represented as a blue woman, dripping with blood, carrying a severed head†¦show more content†¦He is believed to have the head of an elephant because his father, Siva, removed it when he forbid him access to his mother, Parvati. When Parvati demanded he be restored, an elephants head was the first found (Fisher, 2003). 6. What are the 5 yoga paths? Describe each in detail. Hatha yoga focuses on the body and creating a healthy physical vehicle for spiritual development. This is done through diet, deep breathing, and stretching exercises (Morris, 2014). Ha means â€Å"sun† and tha means â€Å"moon,† signifying that hatha yoga brings the unions of pairs of opposites, in this case the mind and the body. It helps activate the chakras, the centers of energy, and remove blockages in the mind and body. It is also translated as â€Å"forceful yoga,† because it requires a lot of physical effort (Marchand, Hagatha, n.d.). The idea behind hatha yoga is that if you can control and master your breathing, then controlling the mind is within reach. Karma yoga is entirely selfless service. This is done through actions and choices (Marchand, Karma, n.d.). Karma yoga follows the law of dharma, uniting everything and giving back through action. Helping and healing, doing positive actions in order to promote spiritual growth. Bhakti yoga focuses on the love and devotion the bhakta (devotee) bestows by worshipping a god (Morris, 2014). This does not mean that they just worship and love

U.s. Sneezes Canada Will Catch A Cold - 1914 Words

With Canada and the United States being neighbours, the common saying goes that â€Å"if the U.S. sneezes Canada will catch a cold†. When it came to the housing bubble both countries experienced marginally different outcomes. Canada was able to shield itself from the effects of the Financial Crisis due to its regulatory system, corporate governance and strong banking systems (Lynch, 2010). The Office of the Superintendent of Financial Institutions (OFSI) regulates the Canadian banks; the regulation is in accordance with the Bank Act of 1992 and is regularly updated to find ways to protect the banking system from falling (Lynch, 2010). The top six Canadian banks are tightly linked, and equipped to consolidate if one bank should fall (Lynch,†¦show more content†¦The premiums charged are risk adjusted and could be paid upfront or as an annuity. As of June 2015, the premiums will go up for Canadian mortgages with down payments lower than ten percent. The use LMIs and ot her depository insurances such as CDIC are crucial to the understanding of how the Canadian banking system is resistant to economic downturns. The use of protocols and regulations allow financial institutions to reduce their risk and guarantee the repayment of their loans (Saunders al, 2014). U.S. Perspective The banking system in the US deviates from Canada, the banks are regulated at the state level and therefore could never mimic the sophisticated banking structure of their neighbours (Saunders et al, 2014). There were many red flags early on that should have been questioned by the Federal Reserve. First of all, some of the worst practices in the housing market were in place and known to the public. Appraisers were overvaluing properties, banks were paying credit companies for the rating of their bonds and mortgage backed securitizes loosened their standards (Baker, 2008). This is the equivalence of taking the debt and moving it elsewhere with no worry of when and how the repayment would occur. The biggest red flag that was not addressed was the rapidShow MoreRelatedThe Clash Of Civilizations By Samuel Huntington1804 Words   |  8 Pagesvillages and towns performing genocide on Christian and Shia Muslims. This has led too strange partnerships and relationships that would not have bee n envisioned ten years ago, with the exception of Russia aiding in the affairs militarily alongside the U.S. and other United Nations representatives in Bosnia-Herzegovina in the late 1990’s. The Western world, Iran, Russia and Arab world nation states of Turkey, Jordan, and Syria are reeling from the actions of ISIL and all have taken military action, sometimesRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesAnalysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck, Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant

Chinua Achebe The Invention And Mastery Of Modern...

In her essay Chinua Achebe: The Invention and Mastery of Modern African Literature Emeka Aniagolu labels Chinua Achebe as â€Å"the single most important literary figure in modern African literature† (1). Aniagolu goes on to praise Achebe as â€Å"perhaps the most well-known, most widely read, most translated, and most widely respected modern African writer, novelist and polemical essayist†, especially considering he as been crowned as the inventor of modern African literature (1). The praise he has received and will continue to receive from critics is certainly not misdirected, as Achebe has indeed found a way to give voice to previously poorly documented individuals. By expertly crafting narrations to sound as though the narrator is speaking in†¦show more content†¦These anxieties are because of the misrepresentation that African figures (and other colonized and minority figures) often face when being written about by or for Western audiences. Aniagolu states the importance of writing an African novel as opposed to writing a novel about Africa, and indicates that Achebe’s experience in Africa no doubt helped him in writing this novel from the inside out. She mentions that â€Å"this distinction does not simply refer to a writers geographic location at the time of writing† however, â€Å"it refers concretely to historical, psychic, cultural, social and emotional location in consciousness, time and space† (2). Achebe was obviously very consciously aware of all of this when he decided to create the story of Okonkwo, and the lens through which readers would experience it. Things Fall Apart is narrated by an unknown third person who is able to provide insight into the thoughts of most of the characters. This voice appears in the beginning to adhere to tradition, however, in the closing of the book appears to have much more modern views. Critics have noticed this and tend to argue that this means there narrator could have switched into a different

Motivation letter for tourism free essay sample

I am hereby applying for entrance to the Master of International Tourism and Hospitality Management at James Cook University. First of all I would like to present some background information about myself. My name is Alvan. I was born on 8 June, 1985 and live in Baku, Azerbaijan. I graduated secondary school with Honorary degree and was accepted Bachelor of Journalism in the Baku State University. After graduated university I have been volunteer to Poland for 6 months and worked with mentally and physically disabled people. Now I am working as a Public relations adviser in the Ministry of Ecology and Natural Recourses of the Republic of Azerbaijan and same time carry out social activities as a One Young World ambassador in my country. I have different reasons for applying this program. One of the major reason is that at the beginning of the XXI century tourism started prospering sharply in Azerbaijan. Favorable natural and geographical conditions of Azerbaijan caused rapid development of tourism and additionally Azerbaijan started to host very serious international events. We will write a custom essay sample on Motivation letter for tourism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More than 100 tourism companies covering all regions of the republic are engaged in accommodation of foreign tourists and servicing local population with tourist services, and 149 hotels have been officially registered. Private treatment and resort centers with modern level were given for use in the regions suitable for tourism and recreation. The number of foreign tourists visited the republic growing rapidly. But the rapid development of tourism industry has led to a some negative impact on the environment, including the inefficient usage of natural resources. The first reason is for applying this programme my country needs professionals in area of the sustainable tourism development and planning and I am lack of academic background relating to sustainable tourism . I need education in this field. Second reason is that as I mentioned above Azerbaijan started to host international events and it brought about booming cultural tourism and increased demand for tourism event managers, tourism communications managers, tourism marketing managers and I want to be competent professional in this areas. My intense interest has focused on how to combine sustainable tourism, cultural tourism, event management, communications and marketing management as a whole to benefit tourism of my country. My purpose is to get profound knowledge and skills in Tourism and Hospitality management and apply all those abilities in my home country-Azerbaijan. I believe the experience of studying at James Cook University will crucially influence my prospects and help me to receive more and more acquirements in the field of Tourism. Because I detailed analyzed aims and structure of the Master of international Tourism and Hospitality Management at James Cook University and I thought that this program will develop my critical and analytical thinking and approach which might serve greatly to the touristic development and perspective of my country when I am back. The relation between my background and this course may seem far from each others, but considering the taken subjects and experience, they are closer than one could suppose. Therefore, I believe that good knowledge of English language and the practices in my job field will give me strong impetus towards assimilating the subjects and issues of the subjects to be studied. Taking these factors into account, I would like to state that by the help of this program I could expand my ability and even can force the limits to get more and deepen education on this field of study. Finally, I consider myself to be a worthy candidate your university because I am an ambitious, motivated, determined and zealous person who really very much hopes that I can do the best for the benefit of my country and at the same time become a worthwhile student to this university. Thank you for considering my application, I look forward to hearing a positive response from you! Sincerely yours, Alvan Abdulazizov

Napster Information Superhighway Robbery free essay sample

Sean Fanning had no Idea of the amount of turmoil that the creation of Anapest would cause. Full-length songs were being exchanged in a matter of minutes, and neither the artists nor the record companies were seeing a cent of it. With the widespread popularity of Internet file sharing the music population was divided. People either saw the program as a Godsend that would save them from wallet gouging CD prices or a new-aged form of robbery.From the money-hungry record company executive to the eleven year-old kid waiting forty minutes to download the attest EBB Mac hit, it seems that almost everyone has a stance on Anapest. The difficulty lies in appeasing all parties affected by the Internet file sharing. Though the record companies and others Interested In the financial aspect of music are reluctant to adapt, they will inevitably be forced to do so by the evolution of technology. We will write a custom essay sample on Napster: Information Superhighway Robbery? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The word Anapest originated as creator Sean Finings grade school nickname.It was a remark made In regard to Finings hairstyle and was meant to jilt his focus on the basketball game at hand. Since then Anapest had been his nickname. When Finings Internet file sharing program was launched in 1998 it Inherited the title. Fanning was enrolled at Northeastern University and was majoring in computer science when he created the program. He sought a challenge beyond his entry-level classes. Thus came the Idea for Anapest. Finings roommate had been using Internet technology quite frequently to download and play Amps (music files).The problem was that the sites he was using were unreliable and often out of date. After surveying several Internet users Vela chat rooms Fanning had collected enough information to begin work on his masterpiece. His idea was to have a program that searched for other users on the net that possessed MPH files. It would ask the user which files they wished to share with others and then would make those available for download. The program would survey the available files each time the user logged on, thus eliminating out of date links. Fanning wanted to see If he could turn his thoughts Into a reality.He left Northeastern with no intention of professionally developing the program, and was only interested in testing his new pilot program for efficiency and popularity. After sending the program to a few friend who continued to send It to other friends the bugs were worked out and Fanning was receiving nothing but positive response. With the help of his uncle, Fanning incorporated Anapest in May of 1999. The program took off from there. Office space was obtained for the corporate use, and Fanning moved out to California. Before its lawsuit induced downfall Anapest was simultaneously harboring over 800,000 users. Despite Its popularity, not everyone was thrilled with Anapest and other file sharing communities. Retail stores are not pleased with the introduction of file sharing programs. The music manager at Media Play In Enfield, CT states, I was reading in Billboard magazine that the record Industry has lost something Like 6 billion dollars on Internet file sharing already. That works out to like 100,000 dollars for this store alone. He also said that Media Play has made no official statement on Anapest and other sharing services. While they they do not own the music and only sell it.The ones who do own the music are the record companies and the artists themselves. The record companies have been the loudest voice of opposition and yet the most unwillingly to compromise. They say that the program enables users to violate copyright laws, and thus cut into profits. Under the law these companies are Justified. The Copyright Act of 1976 states that owners have five exclusive rights: 1. Only the copyright owner may reproduce or make copies of the work 2. Only the copyright owner may create adaptations of the work. 3. Only the copyright owner may distribute copies of the work to the public. . The copyright owner has the exclusive right to perform the work in public. 5. Only the copyright owner may display the work in public. Anapest violates all of these. Without exception every right of a copyright holder is infringed upon. The record companies do hold the legal copyrights to the work and re Justified in their claims, but fail to rouse any sympathy with the public. CD prices are utterly ridiculous. The suggested retail price of a compact disc has not dropped from its $19. 99 suggested retail price since they first came out. It is unbelievable.The devices to play them have declined tremendously over the past ten years, yet CD prices have been constant. Using personal experience as an example, I bought a CD player when I was in sixth grade. That was six years ago. The player cost me eighty dollars. Whenever we went for a ride in the car and I wanted to listen to my Smashing Pumpkins I had to hold the player in the air to keep it from skipping. The ones that had ESP. to prevent skipping were priced around $200. A few months ago I bought a player for forty dollars that I could elbow drop and it would not skip.The reason that the prices of CDC have not dropped is because of the tremendous greed of the record industry. When interviewing two experts in the field of music retail they were asked, Do you believe CD prices are two high? The response was an immediate and simultaneous YES! As technology ages the price normally declines due to improvements in production and availability. Consumers are turned off at the lack of cost deflation. The reason that price of CDC have not declined is because of the enormous avarice tax that the record industry puts on each disc.With prices as they are who would not turn to free music instead of highway robbery at the record store? Teenagers are not highly paid to run cash registers or wash dishes, and thus cannot afford to buy music at such a high cost. A person getting paid minimum wage would have to work for three hours in order to be able to buy a single CD, and often times they do not like the entire disc. They are only interested in a few good songs. A user can mix a variety of music onto one disc instead of having to Jockey the skip button through a twenty -dollar mistake. By escaping the unreasonable CD prices Internet file sharing is replenishing the emaciated bank accounts of music lovers across the country. Those who really suffer from Anapest and other file-sharing programs are newer bands. When a new band hits the airwaves it is uncertain whether they will have the appeal necessary to hold the fleeting attention span of the out of every CD. The first album an artist releases is not intended to make money, but to solidify their status as a legitimate entertainer. They are depending on people to buy their CD. Poor record sales are interpreted as a lack of popularity.With the introduction of Internet file sharing a variable has been created in the assessment process. A band could have huge popularity, yet their label would not know it because file exchanges are not reported. These new artists are the ones that need the sales the most, and often times do not produce them because their one good song can be downloaded from the Internet. Some musicians struggling to start feel that Anapest and other such programs are beneficial to their cause. The Internet is a fertile source of publicity. Many bands that have not been signed too major record label have difficulty in distributing their work.As a result of this bands such as Dispatch encourage their fans to use Internet file sharing. It assists in spreading the bands sound across the nation. This is one band that I found as a result of Anapest, and would not have otherwise. This is the beauty of the Internet. It is free publicity. Instead of having to spend thousands on promotion tapes countless hours posting flyers a website can go up and be much more effective. The young bands that are frustrated because their song is being downloaded instead of bought have a right to e mad.Their rise came before the MPH age and they most likely had to fight tooth and nail to get signed. There was no way to produce evidence that people were listening to their music as their track spun for three minutes in front of a big time record executive. If they had had a figure of how many people had downloaded the song off of the Internet, then they would have been able to present themselves more convincingly. The Internet can serve as a sounding board for young musicians. They can put a song out and monitor its success, and with that information make revisions or run to the record company.Aside from the small bands that have been newly introduced to the music industry, there are those bands that have already made it. They have been established in the music industry and are in solid contracts with their record labels. This gives them power that the small bands do not have. They can negotiate. Larger bands have the ability to demand more profit return off of each CD. If they have already had two platinum albums the companies know that the third will definitely sell, and therefore can afford to shell out more money because the risk of loss is not present. Being more popular band means more options in general.They have endorsement opportunities, the chance to play bigger venues, and endless merchandising options. All of these give bands such as Metallic and Limp Biz the edge over all of the smaller bands. The fact that Metallic and Limp Biz are both big name bands is virtually the only thing they have in common. Their views on Anapest are at opposite ends of the spectrum. One of the bands has embraced the new technology and resorted to the old cliche of if you cant beat Deem Join Mom, while the other has bitterly attacked the Internet companies and even more so the fans themselves.Lars Lurch, drummer of Metallic, has angrily denounced the Internet music exchange and all those associated with it. He has spear-headed whole anti-Anapest campaign and has received a great deal of negative exposure as a result. Lurch has towards the consumers of Internet music have turned many people off to the band. When interviewing the disc Jockey/salesperson at Media Play he testified to this. He has attacked the fans for downloading the music. I mean I have every Metallic CD and Ive downloaded their stuff too. It makes me mad when he points the finger at me.He has lost a lot of fans. Ive had people come in here and say they hate Metallic now and forget them them and that theyll Just burn all of their stuff, vents Steve. Staves opinion towards Lurch seems to be widespread. Websites such as Intellectualism. Com have sprung up all over the Internet. He has attacked Internet users and thus turned the web against himself. It is proof that artists will have to conform to the download age. One artist who has conformed and has found success is Limp Bassists Fred Durst. As lead singer of the band Durst has embraced Anapest. We believe that the Internet and Anapest should not be ignored by the music industry as tools to remote awareness for bands and [to] market music, states Durst. Anapest sponsored a free tour in which Limp Biz and other bands would be playing venues with no admission charge. The fans loved it, and as a result Limp Bassists record sales have been phenomenal. The band clearly did not lose any sales due to Anapest. They turned the situation into a way they could appeal to their fans even more. It was an extremely saw business maneuver.In regard to other artist opposition to Anapest durst says, We could care less about the older generations need to keep doing business as usual, we care more about what our fans want and our fans want USIA on the Internet. As a businessman it is more beneficial for an artist to support its listeners in downloading, but what about as an artist? On the Internet anything is available. That means if Springiness ever sat in the kitchen at age four banging on pots singing an early version of Baby We Were Born To Run it can be found in MPH format on the Internet. Fans love this while artists hate it.Unauthorized versions of songs are easily available to millions. Artists may feel that this is not a fair representation of their work, and do not want it out there. Will Healy of the Internet music retail site Arrestor. Com states, Its not so much the stealing of music, but the posting of music that was never supposed to reach human ears. Some artists will do demos, recordings, etc. That they later decide they dont like or feel it doesnt represent themselves and scrap it. Somehow, somebody will get a copy of this and then post it on a Anapest type-site.The artist doesnt know how it posted and may not want people to hear those tracks for whatever reason. The third exclusive right of a copyright holder is that only the holder has the right to distribute the work to the public. This right is violated when a song is made available without the permission of its creator. The fans love these rare versions. They pay for the CDC, the concert tickets, and the T-shirts, so they deserve a little something extra. There are extreme music fanatics in existence that want to get a hold of anything with their favorite groups name on it.There is no harm in allowing that fan forty-five seconds of a demo song that was Just thrown out anyway. Bands such as Dave Matthews Band are well known for their acceptance of this. They allow taping at concerts, and are one of the largest bootleg bands around. Dave Matthews album sales are not Hartford, CT they are sold out. Bands such as this appreciate a die-hard fans desire greater feeling of allegiance by owning rare versions of their work. With the outrage over Anapest came tremendous lawsuits. The Recording Industry Association of America filed suit against the company for copyright violation.Artists such as Metallic have filed on their own, and individual record companies as Nell. The Anapest service has been crippled by the legal action. They have been forced to block all songs that are from artists who are filing suit or whose labels are filing suit. The amount of files available dropped so much that the service was practically useless. As of February a three-judge panel overturned a lower court decision to shut down Anapest entirely, but maintained the stipulation that they Mould be forced to block songs. This is not a solution.Anapest could be driven to bankruptcy and Additionally, Scour, Breathers, Mister, Kava, Mesh, Limier, Babes MPH finder, Notable, Win, ripostes, Swapper, Efferent, Medicare, Young, Aha, Smirk, and several other file sharing programs would keep the pulse of sharing community beating. Anapest is trying to work out a solution with the record companies. They have signed a deal Ninth the German company Bertelsmann Inc. who owns the BMW music company. Already a link off of the Anapest program has been added which brings the user directly to the Bertelsmann owned CD Now website.A potential Anapest version Inhere the user pays a monthly rate is in the works, but the outlook for this is not very DOD. Why pay a monthly rate for music that is free at one of the many other sites? Also, certain companies or artist still may not comply, and those songs would still have to be blocked. This would limit the amount of music available making the service inferior to others. As for now the MPH craze is running wild. Soon more and more companies will come under fire and the Internet music industry will evolve into a pay service. With the way things are going now no one will be completely satisfied until all free music libraries are eradicated. Ideally users will have to pay in some way to obtain the music even if its in the form of demographic information. Questionnaires completed before downloading will hold valuable information that can be sold to record companies and other business for research and marketing purposes. The reason that record companies will be interested in consumer information is hat people are still buying music. With the focus on the Internet everyone has forgotten the record store.Media Plays music department salesperson in Enfield, CT has seen that people come into the store all of the time looking for music that they have found on the Internet. The feeling of ownership when one purchases a disc is more fulfilling for many consumers. It is these people that will continue to buy CDC despite the Internet downloading frenzy. These are the people that the record companies and retail stores need to focus on, and use the net to get them to buy more. No matter what they decide to do the Internet file sharing age cannot be stopped as of the present, and they will be much better off trying to conform.The record companies need to work with the musicians and the MPH sites themselves. The whole problem with copyright violation and unauthorized music trade is the lack of permission. If in the beginning a system had been established to compromise is very difficult. Record Companies are being extremely stubborn on the negotiation attempts. Since they do not truly need profit from the Internet they are reluctant to give in. Inevitably they will have to come together. File sharing cannot e stopped, but it can be controlled if they all work together.This can become a great economical advancement once all parties are satisfied. A plethora of opportunities for expansion of the music industry has been opened with the World Node Web. The media as we know it can achieve a higher level of greatness only if all factions can collaborate to make it that way. With the introduction of mainstream Internet file sharing in 1998 came the introduction of a new conflict: the issue of intellectual property. Anapest was the program that brought attention to the whole underground MPH swapping, but it is hardly the only program in existence.Several others are in place, therefore destruction of the Anapest Corporation will not end the problem. Musicians are not getting paid for the millions of files that have been swapped between various users over the past three years. The act of downloading music has even been referred to as theft. People have been downloading music as an alternative to outrageous CD prices and the convenience of burning their own CD mixes. Users will not willingly let this go. Artists and record companies are going to have to work with the fans demands and the music services themselves to develop some sort of compromise.

Sony EyeToy †Harvard Case

Sony EyeToy – Harvard Case Free Online Research Papers Being that SCEE is responsible for the highly successful EyeToy product, it is now faced with several challenges surrounding maintaining that success, creating an ongoing market for future EyeToy software, and commercializing the hardware/software and marketing it cost-effectively. Specifically, SCEE needs to develop a marketing strategy that is concerned with the EyeToy’s appropriate development pipeline, future EyeToy software development and releases, and expanding the EyeToy market. The EyeToy is an important product for Sony because it fit with the strategic objectives of the SCEE, as Phil Harrison said, â€Å"what we strive for in developing games- it’s be first or be best.† Not only was the EyeToy technologically innovative, but it also proved to be a commercial success. The EyeToy is a phenomenal product for Sony because it has a wider demographic than other games in the market. For SCEE, the EyeToy represented a golden opportunity to profit from the development and marketing of more games utilizing the new camera hardware. However, sales of the second EyeToy game, Groove, were disappointing. This was due to the bundling, marketing, and pricing strategy of Groove (which I will later discuss further). SCEE will have to reevaluate the EyeToy line to formulate an appropriate target market, development, bundling, pricing, and marketin g strategies that will expand the EyeToy market, cost-effectively develop games to market, and successfully market and sell said games for maximized profits. Firstly, SCEE must select the appropriate target market by evaluating the video-game consumers, the company’s position compared to its competitors, and the opportunities available. The gaming market is dominated by male’s aged 16-30. Sony’s PlayStation2 is the leading console. The situation for SCEE is strong, and full of opportunity, due to the strength of the PS2 console and its current customer base; worldwide there are 70 million PS2 consoles (compared to only 15million Xbox and/or GameCubes), and there are 1 million online subscribers. Thus, while the new EyeToy technology has the ability to reach younger, older, and female consumers, that segment is nowhere as large, nor as profitable as the traditional hardcore gamers, the customer base that they already have. However, the EyeToy is nontraditional and is the opportunity to appeal to the nontraditional audience. In 2003, of the top 10 Video-Game Console Titles 6 (including the top 5) were rated ‘Every one’ and only 1 title was rated ‘Mature (17+)’; that being said, it is worthwhile for SCEE to go after the ‘Everyone’ segment of the market (children and families). Given that hardcore gamers are the largest segment, SCEE has to successfully market the EyeToy to these young men, in addition to any expansion of the market that they attempt to create. Secondly, what may be the most important factor for the success of the EyeToy product will be the development of further EyeToy software. Having a variety of EyeToy games consistently being released in the market is what will prevent the EyeToy from becoming a fad. One of SCEE’s critical moves was releasing the code for EyeToy programming and supporting the efforts of third party developers. This will increase the number of games with EyeToy capabilities on the market, thereby increasing the consumer awareness. Moreover, if a third party game is popular, that will boost EyeToy sales; at the same time, if a third party title is unsuccessful, there was no financial loss for SCEE, nor a loss in Sony’s reputation. Additionally, the games developed by third parties that are â€Å"EyeToy enhanced† will satisfy the traditional hardcore gamers (likely sports). Furthermore, regarding in-house development, the SCEE currently has 4 EyeToy projects in the works: Play2, Chat, Kinetic, and SingStar. Like EyeToy Play, these games are not for the traditional gamer, Kinetic and SingStar specifically, are targeted towards women. With the third party developers releasing titles for the traditional gaming market, SCEE is free to handle the task of expanding the market demographics; using 3 of these development projects, SCEE will expand the gaming market to include young children, their parents, and women aged 16-35. EyeToy Play2 is an unnecessary title as: this has been done before; the consumers did not appreciate all 12 games on Play. In the next year, SCEE should release two of these titles: EyeToy Chat and Kinetic; by spacing out the release dates it shows that Sony is committed to the new EyeToy technology and to releasing titles specifically to cater to this new audience. The SingStar game should be more heavily invested in and further developed. The SingStar game will be SCEE’s next big hit title; with a greater budget, the most popular song tit les will be incorporated into the game. By following this development strategy, SCEE will be able to create and sustain an ongoing market for EyeToy software, in addition to, enlarge the size of the market (to include women and children) and capture all of the market that they create. Thirdly, an important consideration for the future of the product is the bundling strategy of the EyeToy’s hardware and software components. With the next-generation of PlayStation consoles to be released in 2005-06, the EyeToy hardware will be bundled with the new consoles. With EyeToy’s as a standard in the next generation console, it will be impossible to consider the EyeToy a fad; this may also convert current PlayStation customers who are not EyeToy owners through upgrading of their consoles. Currently the camera hardware is only available as bundled with the Play software. The camera hardware will be made available as a stand-alone product. This is because consumers found the Play game to be rather juvenile, and as such it will be targeted primarily to the non-traditional audience (families and children). Therefore, accordingly, a stand-alone EyeToy will be sold as an alternative for the hardcore gamers (who will be buying â€Å"EyeToy Enhanced† games as de veloped by third parties) and women aged 16-35 may also opt for the stand-alone EyeToy when the games Kinetic and SingStar are released. Furthermore, to continue to appeal to the new segment of young families with children and females, the EyeToy games Play will continue to be sold as a bundle with the camera hardware. The strategy for bundling outlined above will appeals to the targeted segments of the market and will transform the EyeToy from what may be a fad, to permanent PlayStation technology. The next factor to consider is the pricing strategy for the EyeToy and the software that will be released. The camera hardware and Play game bundle is currently priced at approximately ?60 for the consumer and the Groove game has a price of ?40. Sell-in of the EyeToy Play bundle as at February 2004 exceeded 1.5million units and sales are steadily growing, so there is no need to lower the price of the bundle at this point in time. The pricing for the stand-alone EyeToy is very strategic (see Appendix 1). It will be priced at ?60; being priced the same as the bundle, SCEE does not expect to sell very many stand-alone units. The reason why SCEE would want to do this is to imply to the consumers that the EyeToy hardware costs ?60 and that the software game Play is a collection of 12 mini-games created as an introductory free-gift. This clears up some confusion customers had with the price of Groove, only a game, at ?40. In addition, the EyeToy Chat and Kinetic software will also be priced at ?40. SingStar, with further investment is going to be developed and marketed to be the next hit game developed by SCEE, and as such, will be priced higher at ?50. There is strategy in the release of the stand-alone product, and that is in the pricing, with this strategy SCEE can continue to maintain the pricing and sell more units. SCEE used an effective sampling-driven marketing campaign to introduce the EyeToy Play to the European market, the use of EyeToy demo units was a critical decision and this aspect of the campaign will be kept; however, into the future, SCEE will also use more traditional methods of marketing. Hit video games tend to â€Å"generate 90% of their sales in the first six weeks,† Harrison once stated, EyeToy Play, on the other hand, has had slow and steady growth. This implies that the new technology is spreading slowly by word-of-mouth, by people trying the new technology on their own time (at the mall, video game store, or a friend’s) and then going out to purchase the product. It is for this reason that the EyeToy demo units will remain a fundamental part of the EyeToy marketing strategy, they offer â€Å"potential users the opportunity to try the product.† Moreover, for the upcoming releases of EyeToy software, traditional TV ad campaigns will be run targeting the ‘Everyone’ audience. Furthermore, the ads will remind consumers to go to the EyeToy website to find a demo unit near them. Additionally, for the upcoming year, point-of-sale materials will remain for the EyeToy product; the following year, the point-of-sale materials will be specifically marketing the release of the SingStar game. This marketing strategy will continue to expand the EyeToy and PlayStation market and will be effective in increasing unit sales while also being cost-effective. The cost-effectiveness of this entire marketing strategy is high as sales are expected to continue to rise and the cost side remains as budgeted. The suggested pricing strategy yields a large profit for SCEE now, and SCEE retains the ability to lower the price in the future when sales begin to slow. The new budget for the EyeToy pipeline will be raised to ?15million to be allocated amongst the development of the 3 in-house games. SingStar is to be a hit and as such will get ?10million of the budget towards development. Kinetic will be allocated ?3million. Lastly, EyeToy Chat, for the 1 million online subscribers, will be allocated ?2million. These games require large investments because they are going to bear the PlayStation name, and they will be competing with the strong third party developer titles. Furthermore, Sony will receive additional income from the third party developers, as they will be paying royalties. This budget will yield great profits and ensure that SCEE’s titles remain â€Å"first or†¦ best† and competitive in the video-gaming market. This marketing plan solves the concerns for SCEE that arose due to the disappointing sales of the EyeToy Groove. Firstly, EyeToy Groove was released 4 months after the EyeToy Play, and being that it was not sold as a bundle, it was only being sold to the customers who had already bought the EyeToy Play bundle (or forced customers to buy both). Secondly, the price of Groove was ?40, and consumers did not know why Groove cost so much when the EyeToy bundle contained 12 mini-games and the camera hardware for only ?20 more. SCEE failed to properly market EyeToy Groove; the marketing campaign for Groove was an extension of the EyeToy Play where as it should have highlighted its special features. Specifically, Hardy was correct to claim that Groove should have been marketed based on the quality and quantity of licensed music in the game, as well as the dancing and party aspect of it, not the interact with your TV, which was similar to the EyeToy Play campaign. The lesson to be learned from the failure of EyeToy Groove is that the marketing campaigns must now be specific to the game that they are marketing. In conclusion, with sales for EyeToy Play in excess of 2.5million units in the SCEE territories (as of Feb. 2004), and only 100,000 units of Groove sold, SCEE needed to reconfigure the EyeToy marketing strategy and fast. With this marketing strategy, SCEE will be able to establish that the EyeToy is not a fad. They will create and sustain an ongoing market for EyeToy’s and EyeToy software. Furthermore, this will be done profitably and cost-effectively for the benefit of SCEE and SCEI. WORD COUNT: 1944 Appendix 1: Strategic pricing, like the concept that I proposed in this case, was taught to me by Prof. Hawkins with the case of Williams-Sonoma. Williams-Sonoma sold two types of toasters one for a low price, $50, and one for a higher price, $150. They found that the majority of toasters being sold were of the low priced type. To change this, they introduced a ridiculously high priced unit, $350. The intention of doing so was not to sell the units for $350, but to sell more of the $150 unit. This strategic pricing strategy worked for Williams-Sonoma, and as such I applied a similar strategy to this case. Research Papers on Sony EyeToy - Harvard CaseAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductOpen Architechture a white paperThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfDefinition of Export QuotasTwilight of the UAWThe Hockey GamePETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in Capital

Why to Ask a Professional Resume Writer to Dish up Your Personality

Why to Ask a Professional Resume Writer to Dish up Your Personality Why to Ask a Professional Resume Writer to Dish up Your Personality When you want to find a job, you need to be able to showcase all the skills that prove your erudition. This means that you have to provide the employer with a great resume. However, resume writing can be a bit tricky, especially, if you do not have much experience with it. You have to highlight all your skills that make you a qualified applicant, without being tedious. It is quite a difficult issue, but there is nothing impossible. Luckily, there is a solution – you can hire a professional resume writer to help you out. There are some benefits that you are going to gain, while working with a professional writer. Proper Structure While there are several guides on how to structure your resume, coping with it on your own can be quite hard. Resume requirements change every few years or so, meaning that you may not meet all of them if you do not have the recently published guideline. But, by working with the expert, you can bypass this problem. Professional CV writers surely obtain up-to-date formatting and structural requirements. Additionally, these people have so much experience with resumes that it will take them little time to complete the masterpiece. As we see, asking for the writer’s help is really convenient and saves you a lot of time. Key Information When most people try to write their own resumes, they struggle to figure out which information should be included and which should be omitted. Many people pad their resumes with too many irrelevant details. The professional writer will not make these mistakes. He/she will ask you several questions to find out everything that should be covered in the resume. In a while, they craft an effective resume that showcases all your best and most important qualities. No Mistakes Did you know that a resume, containing even a few tiny grammatical errors and spelling mistakes can prevent you from getting a job? Employers look for any faults and often disqualify candidates if there are the run-on sentences, or if the punctuation is poor. If you hire a professional writer for your resume, you can be sure that he/she will proofread the document multiple times, until he/she is sure that it is completely correct. By the time the writer submits the final version to you, your resume will be well polished and perfectly written. Therefore, when it comes to job hunting, there is no time for self-activity. The marketplace is highly competitive and employers are very discerning while reviewing candidates. Thus, you have to be as reinsured as possible in order not to get a dozen of ‘we will call you’. Because of this, it makes sense to hire a professional resume writer. In this case, you are not uptight that your resume is not good enough to get a prestige job. Remember that it is always a good idea to save some money and to tackle the paper on your own, but, if we are talking about the document that is going to push your career path, it’s not the item to risk.