Food Marketing Essay Example | Topics and Well Written Essays - 5000 words

Food Marketing - Essay Example An alternative geography begins to emerge because the restricted ecologies of quality food production are frequently to be found in areas that have escaped the industrialization processes that support globalization. This is most apparent in agriculture, where the maintained use of â€Å"output-enhancing† technologies in the post-war period has frequently resulted in uncovered agricultural ecosystems. Thus those areas that have largely remained insignificant to industrialized agriculture are generally the very areas where quality production might bloom. The turn toward quality in consumption may then reveal a very different mixture of productivity, one that contrasts in important respects with the dominant geographic distribution of food production activities. Consumers increasingly are linking ideas of food quality to ideas of nature in the agro-food system, as though they feel that the higher the natural content of food the less susceptible it will be to hurt human interferen ce. Yet, some leading commentators on the food sector have begun to argue that the theoretical analysis of food has tended to underplay the â€Å"salience of nature†. It is now widely believed that the agro-food system is globalize, and much of the recent research into the agro-food system has taken as its main focus how processes of globalization come to be driven by the reshaping of food production processes according to patterns of capital growth.